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•inAdobe Campaign Classic (both Business Practitioner andDeveloper), Adobe Qualified inAdobe Experience Platform, and SFMC EmailSpecialist.
•Implemented Adobe CDP from the ground up-identity resolution stitching known and anonymous profiles viaWebSDK, profileand audience building, andaudience segmentation
•Configured XDM data ingestion schemas, profiles unification, datasets, identity namespaces, and merge policies aligned with enterprise data model
•ImplementedAdobe Customer Journey Analytics (CJA) -data views, cross-channel journey reports, attribution models, and segmentation aligned with CDP audiences
•Translated business use cases (acquisition,nurture, ABM, retention, event engagement) into CDPaudience logic andCJAmeasurement frameworks
•Owned consent enforcement, governance labels, andpre-activation audience QAprocesses
•Operationalized GDPR, CCPA, andCAN-SPAM compliance-including consent framework, data retention policies, DSAR handling, and governance labels within Adobe CDP
•LedWebSDKimplementation, tagmanagement, event schema design, anddata layer governanceacross webproperties
