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sjinnovation·9 months ago

Sales Development Representative - Goa

Verna, IndiaOn-siteFull-timeEntry · 1-3 years

About this role

We are looking for experienced candidate to generate pipeline by researching target accounts, executing multi-channel outreach, and booking high-quality discovery meetings for Sales/BD leads. Manage inbound leads with rapid response times, maintain accurate CRM hygiene, and provide feedback to refine ICPs, campaigns, and messaging.

Key Responsibilities:
Prospecting and Research
  • Identify and prioritize target accounts and buyer personas in the US market.
  • Build and enrich lead lists using LinkedIn Sales Navigator and data providers (Apollo/ZoomInfo).
  • Map buying committees and tailor outreach with relevant case studies and industry insights.
Outbound and Inbound Execution
  • Run multi-channel sequences (email, phone, LinkedIn, video) with tailored messaging.
  • Meet daily/weekly activity targets (calls, emails, LinkedIn touches) and A/B test messaging.
  • Qualify inbound leads against ICP and criteria (budget, authority, need, timeline) and book discovery calls.
  • Maintain rapid response SLAs for inbound leads (e.g., under 15 minutes during coverage windows).
Discovery and Handoff
  • Conduct initial qualification calls to understand pain points, priorities, and timing.
  • Book and confirm high-quality meetings for Account Executives/BD Leads with thorough notes in CRM.
  • Ensure clean handoffs with agendas, discovery summaries, and next steps documented.
Automation and AI in Outreach
  • Leverage automation and AI-enabled tools to scale personalized outreach at quality.
  • Build, test, and optimize sequences, snippets, call scripts, and templates; standardize wins in playbooks.
  • Use personalization at scale (signals, triggers, role-based pain points) while maintaining deliverability and compliance.
CRM and Reporting
  • Maintain 100% data accuracy in CRM (HubSpot/Salesforce/GHL): lead status, activities, next steps, and source attribution.
  • Track and report weekly on meetings booked, show rates, SQLs, conversion rates, and campaign performance.
  • Keep sequences, templates, and contact lists organized, compliant, and up to date.
Collaboration and Feedback
  • Partner with Marketing to refine ICPs, campaigns, and messaging based on field feedback.
  • Coordinate with BD/Delivery teams to leverage portfolios, case studies, and solution narratives in outreach.
  • Share competitive and market insights to improve positioning, messaging, and targeting.
Process Improvement and Tools
  • Use HubSpot Sequences, Salesforce, GHL, dialers, Sales Navigator, Apollo/ZoomInfo, Calendly, and Loom to improve efficiency.
  • Test subject lines, call scripts, and cadences; document learnings in enablement materials.
  • Follow and improve SDR processes for lead routing, SLAs, and pipeline hygiene.

Qualifications
  • Bachelor’s degree in Business, Marketing, Communications, or related field.
  • 1–3 years in SDR/BDR/Inside Sales for technology, software, or digital/IT services targeting US markets.
  • Proven success in booking meetings and creating qualified pipeline.

Experience
  • Hands-on experience with CRM platforms: HubSpot, Salesforce, and GoHighLevel (GHL).
  • Running outbound campaigns and qualifying inbound leads with measurable results.
  • Analyzing outreach performance and optimizing messaging, cadences, and channels.
  • Demonstrated use of automation and AI tools in sales outreach.

Skills and Competencies
  • Excellent written and verbal communication; confident on phone and video.
  • Strong research, personalization, and objection-handling skills.
  • Analytical mindset; comfortable with dashboards, conversion metrics, and A/B testing.
  • Organized, self-driven, and able to work across US time zones.
  • Proficient with Microsoft Office or Google Workspace.
  • Understanding of software, web development, or IT services is a plus.

Tool Stack
  • CRM: HubSpot, Salesforce, GHL (GoHighLevel).
  • Data/Prospecting: LinkedIn Sales Navigator, Apollo, ZoomInfo.
  • Engagement: HubSpot Sequences, dialer, email warm-up tools, Calendly, Loom.
  • Analytics: CRM dashboards, sequence analytics, spreadsheet tracking.

Working Hours
  • In-office from Goa with required overlap with US hours (EST).
  • Flexibility to cover outreach and inbound responses aligned to US time zones.

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