Salesforce Marketing Cloud Developer
About this role
Job Title: Salesforce Marketing Cloud Developer
Location: Baner, Pune
Employment Type: Full-Time
Experience Level: 3 - 5 Years
Job Summary
We are seeking a highly skilled and dedicated Salesforce Marketing Cloud Developer to join our dynamic team. The ideal candidate will have in-depth experience with Salesforce Marketing Cloud and its suite of tools, including Email Studio, Automation
Studio, Journey Builder, and more. You will play a critical role in designing, implementing, and optimizing marketing campaigns while ensuring seamless integration with other Salesforce and third-party platforms.
Key Responsibilities
• Develop and implement Salesforce Marketing Cloud solutions, including data extensions, queries, automations, and journeys.
• Collaborate with cross-functional teams to design and build customer journeys using Journey Builder, Automation Studio & Email Studio.
• Create and optimize marketing emails and templates using AMP script, HTML, and CSS.
• Configure and implement audience segmentation strategies and manage customer data within Marketing Cloud.
• Develop custom scripts and logic using Server-Side JavaScript (SSJS) and AMP script for advanced personalization.
• Monitor, troubleshoot, and optimize the performance of marketing campaigns and journeys.
• Ensure compliance with industry standards and best practices, including GDPR and CAN-SPAM guidelines.
• Maintain up-to-date documentation on system configurations, processes, and workflows.
• Provide technical expertise to marketing teams on leveraging the full capabilities of Salesforce Marketing Cloud.
Qualifications Required:
• Bachelor’s degree in computer science, Information Technology, or a related field.
• 3–5+ years of experience in Salesforce Marketing Cloud development.
• Strong proficiency with AMP script, SSJS, SQL, HTML, and CSS.
• Experience with Marketing Cloud tools: Email Studio, Journey Builder, Automation Studio, and Content Builder.
• Knowledge of Salesforce ecosystem integration and data flow management.
• Familiarity with REST and SOAP APIs for data integration.
• Excellent problem-solving skills and attention to detail.
• Ability to work collaboratively with marketing and technical teams.
Preferred:
• Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Developer, Marketing Cloud Email Specialist).
• Experience with other Salesforce platforms, such as Sales Cloud or Service Cloud.
• Familiarity with customer data platforms (CDPs) and advanced analytics tools.
• Understanding of marketing automation best practices and multi-channel campaign strategies.
Soft Skills
• Strong communication and presentation skills.
• Ability to translate business requirements into technical solutions.
• Self-starter with the ability to manage multiple priorities.
• A team player with a collaborative mindset.