Senior Analyst, Marketing Analytics
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What you'll do
- Key contributor to the measurement strategy across your accounts, from defining the learning agenda to delivering actionable insights.
- Develop clear, structured test roadmaps across channels and campaigns.
- Select and design the appropriate methodologies based on budget, data availability, and business context, including geo holdouts, incrementality testing, MMM, brand lift studies, forecasting, full-funnel user journey analysis, and other approaches.
- Synthesize complex data into clear, compelling narratives for clients and internal stakeholders.
- Ensure results are not just reported but understood, connecting findings back to business objectives and recommending next steps.
- Work closely with media strategists, BI and data teams, and client leads to align measurement strategies with broader campaign and business goals.
- Act as the bridge between business questions and analytical execution.
- Contribute to the development of internal tools, frameworks, and playbooks that help scale measurement capabilities across teams.
- Bring structure and consistency to how measurement is applied across accounts.
What they're looking for
- 5+ years in analytics, measurement, or a closely adjacent field
- Hands-on design and/or execution experience with one or more of: MMM, geo holdout testing, incrementality measurement, brand lift studies, forecasting, full-funnel user journey analysis
- Scripting ability in Python or R is preferred with a working knowledge of SQL
- Familiarity with Tableau and/or other BI tools
- Understanding of e-commerce measurement frameworks and incrementality concepts
- Strong communicator and comfortable presenting to clients and working across media, strategy, and data teams
- Agency or consulting experience
- Deep familiarity with the paid media landscape (search, social, programmatic) and how measurement connects to media decisions and impacts on-site performance
- Builder mentality, with the curiosity to dig deep to uncover the “why” and not just the “what”
Nice to have
- Web analytics or full-funnel user journey experience is a plus
- Working knowledge of building and working with AI at an enterprise level is a plus
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
WHY NEW ENGEN?
At New Engen, we help brands grow—not just bigger, but smarter. We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.
Some clients partner with us through long-term agency relationships. Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team.
We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose.
WHAT YOU'LL DO
Support Measurement Strategy and Drive Day-to-Day Execution
Key contributor to the measurement strategy across your accounts, from defining the learning agenda to delivering actionable insights.
Design Testing Roadmaps and Methodologies
Develop clear, structured test roadmaps across channels and campaigns. Select and design the appropriate methodologies based on budget, data availability, and business context, including geo holdouts, incrementality testing, MMM, brand lift studies, forecasting, full-funnel user journey analysis, and other approaches.
Translate Data into Business Impact
Synthesize complex data into clear, compelling narratives for clients and internal stakeholders. Ensure results are not just reported but understood, connecting findings back to business objectives and recommending next steps.
Partner Cross-Functionally
Work closely with media strategists, BI and data teams, and client leads to align measurement strategies with broader campaign and business goals. Act as the bridge between business questions and analytical execution.
Build and Scale Measurement Frameworks
Contribute to the development of internal tools, frameworks, and playbooks that help scale measurement capabilities across teams. Bring structure and consistency to how measurement is applied across accounts.
WHAT YOU BRING
- 5+ years in analytics, measurement, or a closely adjacent field
- Hands-on design and/or execution experience with one or more of: MMM, geo holdout testing, incrementality measurement, brand lift studies, forecasting, full-funnel user journey analysis
- Scripting ability in Python or R is preferred with a working knowledge of SQL
- Familiarity with Tableau and/or other BI tools
- Web analytics or full-funnel user journey experience is a plus
- Understanding of e-commerce measurement frameworks and incrementality concepts
- Strong communicator and comfortable presenting to clients and working across media, strategy, and data teams
- Working knowledge of building and working with AI at an enterprise level is a plus
- Agency or consulting experience
- Deep familiarity with the paid media landscape (search, social, programmatic) and how measurement connects to media decisions and impacts on-site performance
- Builder mentality, with the curiosity to dig deep to uncover the “why” and not just the “what”
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Location: Hybrid in Seattle or New York City (2x/week in office) preferred; open to remote candidates based in Denver.
PERKS & BENEFITS
- Remote or hybrid work environment with flexible hours
- Unlimited PTO + company holidays
- Comprehensive medical, dental, vision, and disability coverage
- Life & AD&D insurance
- 401(k) with company match
- Paid parental leave & family support
- Pet care perks & insurance
- Learning & career development programs
- Commuter & transit benefits
- Exclusive employee discounts
Salary Range: $95,000-$105,000 USD annual
Compensation for each opportunity is determined based on the applicable labor market, the scope and structure of the role or engagement, and the individual’s qualifications and experience.
New Engen is proud to have offices in Seattle, New York, and Northwest Arkansas, each one anchoring teams that drive creativity, collaboration, and culture. But great work isn’t limited to those zip codes. We also support a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are.
We currently hire full-time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin
Let’s Build What’s Next Together — If you’re passionate about media and eager to make a meaningful impact with a team that’s all in, we’d love to hear from you.
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