Senior Associate, Marketing Science
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What you'll do
- Executing the measurement plan
- Production of campaign reports and analyses according to measurement plans
- Development of dashboards in data visualization tools such as Datorama and Tableau
- On-going data QA to ensure data used for reporting and analysis is accurate
- Development of observations and actionable insights around campaign results
- Data storytelling of results and analyses in presentation decks/slides
- Presenting reports and proposals to clients during monthly and weekly phone calls
- Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
- Keep in front of industry trends and developments by engaging in training
What they're looking for
- Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development
- Expertise in audience-based marketing and data-driven advertising
- Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
- Stellar communication skills
- Comfortable working in ambiguous situations
- A university degree and 1+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
Nice to have
- Knowledge of agency-side media campaign planning and execution process is desirable, but not required
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Agency:
OmdJob Function:
Data and AnalyticsJob Subfunction:
Data Science and AnalyticsJob Description:
The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.
Responsibilities
External facing responsibilities:
Executing the measurement plan
Production of campaign reports and analyses according to measurement plans
Development of dashboards in data visualization tools such as Datorama and Tableau
On-going data QA to ensure data used for reporting and analysis is accurate
Development of observations and actionable insights around campaign results
Data storytelling of results and analyses in presentation decks/slides
Presenting reports and proposals to clients during monthly and weekly phone calls
Internal facing responsibilities:
Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
Keep in front of industry trends and developments by engaging in training
Required Skills
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development
Expertise in audience-based marketing and data-driven advertising
Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
Stellar communication skills
Comfortable working in ambiguous situations
Education and Experience
A university degree and 1+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
Knowledge of agency-side media campaign planning and execution process is desirable, but not required
$40,000 - $75,000
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice
For US Job Seekers:
It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
Company
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