Senior Content Writer
Indore, IndiaFull-timeMid · 5-7 years
About this role
About Systango
Systango Technologies Limited (NSE: SYSTANGO) is a leading digital engineering company helping startups, scale-ups, and enterprises build next-generation digital products. Our expertise spans Artificial Intelligence, Generative AI, Data Engineering, Cloud Engineering, Blockchain, Product Engineering, and Digital Transformation.
We partner with global clients across industries to solve complex business challenges through innovative technology solutions. At Systango, we believe great content drives thought leadership, builds trust, and accelerates business growth.
Job Summary
- We are looking for an experienced Senior Content Writer with a passion for technology and a proven track record in B2B content marketing. The ideal candidate should have hands-on experience creating technical content around AI, Generative AI, Cloud, Data Engineering, and Digital Engineering for global audiences.
- You will work closely with engineering teams, solution architects, sales, and marketing to create compelling content that educates, engages, and generates business opportunities.
- This role requires someone who can translate complex technical concepts into clear, engaging, and SEO-friendly content while strengthening Systango's position as a thought leader in emerging technologies.
Key Responsibilities
- Research, write, and edit high-quality technical content including blogs, whitepapers, case studies, eBooks, landing pages, solution briefs, newsletters, and website copy.
- Create thought leadership content focused on Artificial Intelligence, Generative AI, AI Agents, LLMs, RAG, Cloud Engineering, Data Engineering, Product Engineering, Blockchain, and Digital Transformation.
- Collaborate with engineering leaders, solution architects, product teams, and marketing to develop technically accurate and business-focused content.
- Develop SEO-driven content strategies to improve organic traffic, keyword rankings, and content performance.
- Create full-funnel marketing content (TOFU, MOFU, BOFU) to support demand generation and lead nurturing.
- Support Account-Based Marketing (ABM) initiatives by creating personalized content for enterprise prospects.
- Optimize content for both traditional search engines and AI-powered search experiences (LLM SEO).
- Conduct industry and competitor research to identify emerging trends and content opportunities.
- Maintain a consistent brand voice across all communication channels.
- Track content performance using analytics tools and continuously improve content effectiveness.
Required Skills
- 5–7 years of experience in technical content writing or content marketing for B2B technology companies.
- Excellent writing, editing, and storytelling skills with exceptional attention to detail.
- Strong understanding of AI, Generative AI, Cloud Computing, Data Engineering, Software Development, APIs, and modern technology trends.
- Experience writing content for enterprise technology audiences.
- Strong research and analytical capabilities.
- Good understanding of Technical SEO, keyword research, and content optimization.
- Ability to simplify complex technical concepts into engaging business-focused content.
- Experience collaborating with cross-functional teams including engineering, product, sales, and marketing.
Tools & Technologies
Experience with one or more of the following:
- Google Analytics (GA4)
- Google Search Console
- SEMrush or Ahrefs
- HubSpot
- WordPress
- Canva
- ChatGPT
- Claude
- Gemini
- Perplexity AI
- Microsoft Office / Google Workspace
Preferred Qualifications
- Bachelor's degree in Computer Science, Engineering, Journalism, Communications, English, Marketing, or a related field.
- Certifications in AI, Cloud, Digital Marketing, SEO, or Content Marketing are an added advantage.
- Experience working in SaaS, Digital Engineering, AI, Cloud, or Product Engineering organizations will be preferred.
What You'll Bring
- Strong ownership and accountability.
- Curiosity to learn emerging technologies.
- Ability to work independently in a fast-paced environment.
- Excellent stakeholder management and communication skills.
- Creative thinking with a data-driven approach to content strategy.
Why Join Systango?
- Work with cutting-edge technologies including AI, GenAI, Cloud, Data Engineering, and Product Engineering.
- Collaborate with global clients and experienced technology leaders.
- Opportunity to shape the content strategy of an NSE-listed technology company.
- High ownership, continuous learning, and strong career growth opportunities.
- Dynamic, collaborative, and innovation-driven work culture.