Senior Creative Executive (Children's Media) - Mat Cover

About Moonbug Entertainment

Thank you for considering the Senior Creative Executive (Children's Media) - Mat Cover role with Moonbug Entertainment, Moonbug is an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow.  The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.  

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. 

This role reports onsite in our London office. 

📍London, Camden | Office based | Benefits including Free Private Healthcare, Enhanced Maternity and Paternity leave, matched 5% pension scheme, free yoga/fitness wellbeing classes, free weekly lunch and Friday drinks @ 4pm ✨

The Role:

The Senior Creative Executive will serve as the creative authority and creative-strategic lead for select active and emerging children's media franchises. You will set storytelling, visual execution, and creative brand identity across multiple touchpoints, including creative strategy, development, content production & digital content and franchise extensions while bridging high-level business goals.

In this role, you will direct internal creative teams and partner closely with the General Manager and Brand Marketing team as well as executive leadership to expand our IP footprint.

Key Responsibilities:

1. Creative Strategy & IP Franchise Growth

Define and execute short and long-term creative strategies for assigned children's IPs, ensuring brand integrity and long-term narrative longevity.

Champion content that resonates with specific age demographics while understanding kid consumption habits across all Moonbug touchpoints (e.g. streaming, VOD, YouTube, Consumer Product and gaming platforms).

Lead pitch development in collaboration with the Senior Development Executive, and creative packaging for greenlighting content, new series, spin-offs, and multi-platform extensions.

2. Creative Oversight & Execution

Oversee end-to-end creative workflows from bible creation, story development, content planning, character design, scripts and music through animation/live action / post-production.

Maintain show continuity, tone, and character fidelity across primary content and consumer products (merchandising, publishing, digital games).

Set visual and narrative quality benchmarks while ensuring alignment with digital first production budgets and robust delivery schedules.

3. Team Leadership & Collaboration

Lead, mentor, and build multidisciplinary creative teams (writers, art directors, educational/external consultants, showrunners, story artists).

Direct external partners, studios, and freelance talent with constructive feedback and clear creative direction.

Partner with Production, Marketing, Consumer Products, and Business Affairs to align creative execution with commercial goals.

4. Safety & Standards Compliance

Ensure all content complies with international children's privacy and broadcast standards.

Keep up with media trends, child development insights, and evolving kid-tech platforms.

Requirements

• Experience: 8+ years of creative development or executive production experience in children’s media (animation, live-action, or digital-first kids’ content).
• Track Record: Proven success managing multi-season IPs or multi-platform kid franchises from pitch through release.
• Leadership: Demonstrable team management experience, with a track record of mentoring talent and managing complex stakeholder relationships.
• Industry Knowledge: Deep understanding of the kids & family landscape, including current streaming dynamics, social/digital platforms (YouTube, Roblox), and licensing/merchandising needs.
• Storytelling & Design: Exceptional story instincts with strong visual literacy; ability to evaluate bibles, scripts, storyboards, and animatics quickly and effectively.
• Communication: High emotional intelligence, articulate pitching skills, and clear executive-level communication.

Preferred Experience & Skill Set:

• Experience working on / developing girl-skewing children’s media.
• Experience working on digital first content