Senior Creative Strategist - Lounge by Zalando (all genders)
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What you'll do
- Develop and execute comprehensive creative strategies for marketing campaigns and marketing communication across multiple channels, including social media (organic and paid), display, CTV, DOOH, and email marketing.
- Collaborate with the Marketing team on marketing campaign briefings, ensuring creative strategies align with overall marketing goals and target audience insights.
- Collaborate with Market & Customer Research to derive relevant insights about our target audience.
- Lead the creative performance management process, overseeing creative testing and analysis to optimize campaign effectiveness. Act as the main link between creative and marketing, ensuring alignment and efficient workflows.
- Plan content for new marketing campaigns based on learnings from past campaigns, best practices for specific channels, seasonality, trends, cultural events, and occurrences.
- Collaborate closely with the Creative team during asset creation, providing strategic direction and ensuring that business goals are achieved within the creative output.
- Follow and report on emerging trends (cultural, fashion, marketing) and keep the team up-to-date on the latest industry innovations.
What they're looking for
- You hold a relevant university degree in Marketing, Communications, or a related field – or possess equivalent qualifications.
- You have 5+ years of experience in creative strategy, marketing, or a related field, with a strong portfolio showcasing successful campaign development.
- You have a proven track record of developing and implementing data-driven creative strategies.
- You have a deep understanding of the fashion industry and a passion for staying ahead of trends.
- You are highly analytical and possess strong data interpretation skills, with experience in A/B testing.
- You have a strong understanding of the world of social media - both on the paid and on the organic side.
- You thrive in a fast-paced, collaborative environment and are comfortable managing multiple projects.
- You are familiar with project management tools and marketing analytics platforms.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
THE ROLE & THE TEAM
As a Creative Strategist at Lounge by Zalando, you will be a key driver in shaping the brand's creative strategy across multiple marketing channels. You will work closely with the Head of Brand & Creative, Creative team, and Marketing team to develop and execute innovative, data-driven creative strategies for paid marketing, email marketing and organic social that resonate with our target audience and achieve business objectives. You will be the bridge between creative and marketing, ensuring seamless collaboration and maximizing the impact of our campaigns.
ABOUT LOUNGE BY ZALANDO
Lounge by Zalando is an online outlet for fashion and lifestyle products in 25 European countries.
We offer our members daily, time-limited sale campaigns with discounts of up to 75% off the recommended retail price.
However, Lounge by Zalando is so much more than discounts. Our strength lies in our focus on fashion: from sought-after labels to niche brands, from famous international names to trendy luxury brands, we make sure to meet the fashion taste of all our customers, who are always on the hunt for the best products at the best prices.
Working with our brand partners, we're pioneering innovative supply-chain and production processes and offer them an impactful and smart solution, creating a new way to shop for fashion - and a new way to sell it.
Our motto: Not your average outlet.
WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)
Develop and execute comprehensive creative strategies for marketing campaigns and marketing communication across multiple channels, including social media (organic and paid), display, CTV, DOOH, and email marketing.
Collaborate with the Marketing team on marketing campaign briefings, ensuring creative strategies align with overall marketing goals and target audience insights.
Collaborate with Market & Customer Research to derive relevant insights about our target audience.
Lead the creative performance management process, overseeing creative testing and analysis to optimize campaign effectiveness. Act as the main link between creative and marketing, ensuring alignment and efficient workflows.
Plan content for new marketing campaigns based on learnings from past campaigns, best practices for specific channels, seasonality, trends, cultural events, and occurrences.
Collaborate closely with the Creative team during asset creation, providing strategic direction and ensuring that business goals are achieved within the creative output.
Follow and report on emerging trends (cultural, fashion, marketing) and keep the team up-to-date on the latest industry innovations.
WE'D LOVE TO MEET YOU IF
You hold a relevant university degree in Marketing, Communications, or a related field – or possess equivalent qualifications.
You have 5+ years of experience in creative strategy, marketing, or a related field, with a strong portfolio showcasing successful campaign development.
You have a proven track record of developing and implementing data-driven creative strategies.
You have a deep understanding of the fashion industry and a passion for staying ahead of trends.
You are highly analytical and possess strong data interpretation skills, with experience in A/B testing.
You have a strong understanding of the world of social media - both on the paid and on the organic side.
You thrive in a fast-paced, collaborative environment and are comfortable managing multiple projects.
You are familiar with project management tools and marketing analytics platforms.
If you have what it takes, we encourage you to apply even if you don't meet every requirement. You may just be the right candidate for this or other roles!
OUR OFFER
Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
27 days of holiday a year to start for full-time employees (+1 day for every calendar year up to 30 days)
40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
Family support, including counselling and dedicated services for parents and carers
Company pension scheme
Employee shares programme
Health and wellbeing options, including Wellhub
Mental health support and coaching
Development through our training platform and biannual peer-to-peer review
2 paid volunteering days a year
Relocation assistance (subject to prior agreement)
INCLUSIVE BY DESIGN
If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!
At Zalando, our vision is to be the leading European technology platform for fashion and lifestyle – one that thrives on diversity and is truly inclusive by design. We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds.
We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills, and contributions. To support this, we kindly ask that you refrain from including personal details such as your photo, age, or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential.
We are committed to providing an exceptional and accessible candidate experience for everyone. If you require any accommodations to support you throughout the hiring process, please let us know – we are here to assist you.
Discover more about our commitment to creating a diverse and inclusive workplace: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion
Company
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