Senior Developer - Salesforce Marketing Cloud

Provides advanced analysis, design, development, testing, implementation, and support of Salesforce Marketing Cloud (SFMC) solutions that enable personalized, omni-channel client engagement. Partners with product teams, marketing stakeholders, and technology teams to deliver scalable, secure, and data-driven marketing capabilities. Applies deep technical expertise in Salesforce Marketing Cloud, integrations, automation, and agile delivery practices to improve business outcomes and enhance the client experience.

Responsibilities:

• Designs, develops, tests, implements, and supports solutions within Salesforce Marketing Cloud, including Automation Studio, Journey Builder, Email Studio, and Contact Builder.

• Develops dynamic content, audience segmentation strategies, triggered communications, and automated customer journeys.

• Integrates Salesforce Marketing Cloud with enterprise platforms including Salesforce CRM, Adobe Experience Cloud solutions, customer data platforms (CDPs), analytics tools, and cloud-based technologies.

• Ensures solutions meet scalability, security, compliance, and operational support requirements.

• Collaborates with Product Owners, Scrum Masters, architects, engineers, and business stakeholders to translate product vision into technical solutions.

• Participates in agile ceremonies including backlog refinement, sprint planning, estimation, and retrospective activities.

• Promotes engineering best practices including test-driven development, code reviews, CI/CD automation, and quality assurance standards.

• Troubleshoots production issues, monitors platform performance, and implements enhancements to optimize reliability and efficiency.

• Creates and maintains technical documentation, development standards, and operational procedures.

• Evaluates emerging technologies and innovative capabilities, including AI-driven marketing solutions, to improve personalization and campaign effectiveness.

• Mentors junior developers and contributes to the advancement of team technical capabilities and engineering standards.

Qualifications:

• Undergraduate degree in Computer Science, Information Technology, Software Engineering, Data Science, or an equivalent combination of training and experience.

• Five or more years of hands-on experience developing and supporting Salesforce Marketing Cloud solutions.

• Strong experience with Automation Studio, Journey Builder, Email Studio, Contact Builder, and related SFMC capabilities.

• Proficiency with AMPscript, SQL, data modeling, and API integrations.

• Experience integrating SFMC with Salesforce CRM and other enterprise marketing technology platforms.

• Demonstrated experience working in Agile delivery frameworks such as Scrum or SAFe.

• Strong analytical, troubleshooting, and problem-solving skills.

• Excellent verbal and written communication skills with the ability to collaborate across business and technology teams.

Preferred Qualifications:

• Salesforce Marketing Cloud Developer Certification.

• Experience integrating Salesforce Marketing Cloud with Adobe Experience Cloud solutions, including Real-Time CDP and Journey Optimizer.

• Experience with Tableau and cloud technologies, preferably AWS.

• Exposure to data governance, data privacy, information security, and regulatory compliance practices.

• Experience leveraging Generative AI technologies, including Salesforce Agentforce, prompt engineering, AI-assisted content generation, and AI-driven campaign optimization.

• Experience supporting product-led operating models and modern digital marketing ecosystems.