Senior Digital Marketing Strategist
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About this role
Job Summary: The Senior Digital Marketing Strategist is responsible for creating and managing integrated organic and paid media campaigns across multiple digital marketing channels including search engines, social media platforms and web. This role combines strategic campaign planning with hands-on content creation and cross-channel execution. The ideal candidate will develop compelling campaign content that aligns with market and business priorities; collaborate closely with Graphic Design, Digital Marketing and internal stakeholders to develop campaign visuals and measure campaign success; manage campaign refreshes to maintain relevance; and drive consistent brand voice across all marketing touchpoints. This position requires staying current with campaign best practices, AI search trends and integrating digital strategies with the overall marketing plan to drive measurable results.
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