Senior Director - Marketing, JioHotstar (South)

* Key Responsibilities

Campaign & Creative Execution

• Execute South Marketing initiatives across catalogue content, Movies, TV Shows (GEC), Originals, and other regional priorities.
• Drive catalogue marketing interventions to improve content visibility, discovery, and engagement.
• Support implementation of marketing playbooks across digital and consumer touchpoints.
• Manage campaign timelines, creative deliverables, and execution across South-led initiatives.

Creative Production & Quality Management

• Partner with agencies and creative teams to develop campaign assets across video, design, social, and digital platforms.
• Review creative output, provide feedback, and ensure adherence to JioHotstar brand guidelines across regional executions.
• Resolve creative production challenges and delivery bottlenecks to ensure quality execution.

Stakeholder & Project Management

• Coordinate with internal teams, agencies, and partners to deliver South marketing projects and campaigns.
• Manage approvals, budgets, workflows, and localization of national brand campaigns for regional audiences.

Events & Special Projects

• Support planning and execution of South Content Slate events, including creative planning, agency coordination, and on-ground execution.

* Skills & Attributes for success

• Strong understanding of South Indian entertainment, pop culture, and consumer trends, with a pulse on emerging conversations and audience interests across markets.
• Strong understanding of creative production workflows across video, design, social, and digital content production.
• Good creative judgment with the ability to evaluate creatives and provide actionable feedback.
• Project management, stakeholder management, and coordination skills. Ability to manage multiple projects and deliverables in a fast-paced environment.
• Problem-solving skills with the ability to resolve creative and production bottlenecks.
• Working knowledge of creative tools and platforms such as Premiere Pro, Photoshop, After Effects, FCP etc

• Collaborative mindset with the ability to work effectively across teams, agencies, and production partners.

* Preferred Education & Experience

• Bachelor’s degree: in Visual Communication,  Marketing, Mass Communication, Media Studies or related fields
• MBA or Masters in Communication preferred (not mandatory)