Senior Director, Paid Social

You Will Be

• Managing a team of 2–5 Director and Associate Director level leaders, with primary responsibility for client retention and growth within your group, profitable management of your group's resources and P&L, and contributing to the company's overall OKRs and vision roadmap

• Overseeing multiple key client accounts, providing executive leadership, business strategy, and leading innovation conversations across your group's book of business

• Championing full-funnel measurement modernization (incrementality testing, MMM, and platform partner adoption) and AI-assisted workflows across your group to keep Wpromote's paid social offering ahead of the industry

• Providing annual performance reviews, in-depth monthly check-ins, and customized professional development plans for your direct reports

• Maintaining the ability to train and coach Directors, Associate Directors, and account teams on paid social fundamentals — media planning, campaign building and optimization, reporting, platform nuances, and data processing and analysis

• Coaching direct reports on foundational leadership skills, including clear communication, expectation setting, rapport building, active listening, and conflict de-escalation

• Continuously refining and updating the training process and materials for new hires, with an eye toward scalable, AI-enabled onboarding

• Maintaining sufficient knowledge of core digital marketing channels, including paid search, SEO, content marketing, email marketing, and programmatic, to help lead Wpromote's move toward a truly integrated paid media practice

• Assisting the sales team on audits, decks, and pitches for prospective clients

• Improving business processes and workflows to better enable collaboration and efficiency between account teams, clients, and business units such as accounting or marketing

• Reporting directly to the Head of Paid Social and other upper executives on key client service pillars: same-store growth, retention, new business, and partnerships

• Identifying critical client or account issues and proactively problem-solving and/or escalating them to appropriate executives in a timely manner

• Anticipating the needs of the Head of Social and C-Suite to provide concise, actionable information on account opportunities, obstacles, and your direct reports

• Strengthening strategic partnerships with key social platforms, identifying opportunities to expand platform adoption, influence Joint Business Partnerships (JBPs), and leverage alpha, beta, and emerging product opportunities to drive innovation and client growth

• Leading social-related discussions and participating in internal or public speaking opportunities as a paid social thought leader

You Must Have

• 9+ years of experience working in paid media advertising, comprising media planning/buying in paid social for high-growth ecosystems within an agency environment

• Minimum of 3–4 years of prior staff management experience, with career development and mentoring experience

• A positive attitude and strong coaching/leadership skills

• Both performance marketing and brand marketing/planning experience required

• Experience contributing to new business pitches, strategic audits, or account growth planning

• Strong fluency with measurement approaches such as incrementality testing, MMM, and server-side/CAPI integrations, or experience overseeing teams that operationalize them

• Experienced with data analytical tools such as Google Analytics and Adobe Analytics

• Working knowledge of the platform partner ecosystem (e.g., Meta Business Partners) and broader ad tech landscape

• Expert working experience in Google Suite, Excel, PowerPoint, and Asana

• Strong experience building and articulating full-funnel, growth marketing initiatives for a diverse range of clients and verticals (ecommerce/retail and lead gen preferred)

• Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly

Nice to Have

• Experience with Smartly, Sprinklr, or other AI-enabled advertising, automation, reporting, QA, or ad operations tools

• Track record designing or operationalizing AI-assisted workflows, automation, or tooling that materially improved efficiency or quality

• Advanced analytical skills (SQL or comparable analytics proficiency, comfort with BI/dashboards)