Senior Director, Regional Marketing & eCommerce - Asia Pacific (APACx)
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What you'll do
- Sets the discipline strategy, operating model, growth priorities and performance standards that help markets, hotels and ownership groups capture demand, grow direct and digital revenue, and improve the return on marketing investment.
- Turns consumer insight, market context and business performance into clear priorities across multiple markets as the voice of the business, the region and the customer.
- Ensures local needs and market nuances inform integrated, omnichannel strategies that strengthen demand, revenue, market share, customer engagement and loyalty in partnership with Marketing, Loyalty and other regional teams.
- Connects the right audiences to the right channels and experiences, while enabling markets to make faster, more effective and commercially accountable decisions.
- Builds trusted relationships across Operations, Commercial, Brand Support, Development and other enterprise functions as the primary regional marketing and digital performance expert.
- Represents the discipline with senior stakeholders, strengthens collaboration across markets and establish a culture of accountability, learning and continuous improvement—ultimately driving stronger revenue and channel performance across the region.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
The Senior Director, Regional Marketing & eCommerce – Asia Pacific (APACx) is the regional business strategist for Marketing and eCommerce performance across Hilton’s Asia Pacific markets outside Greater China. This leader sets the discipline strategy, operating model, growth priorities and performance standards that help markets, hotels and ownership groups capture demand, grow direct and digital revenue, and improve the return on marketing investment.
You will be the voice of the business, the region and the customer—turning consumer insight, market context and business performance into clear priorities across multiple markets. In partnership with Marketing, Loyalty and other regional teams, you will ensure local needs and market nuances inform integrated, omnichannel strategies that strengthen demand, revenue, market share, customer engagement and loyalty. You will connect the right audiences to the right channels and experiences, while enabling markets to make faster, more effective and commercially accountable decisions.
As the primary regional marketing and digital performance expert, you will build trusted relationships across Operations, Commercial, Brand Support, Development and other enterprise functions. You will represent the discipline with senior stakeholders, strengthen collaboration across markets and establish a culture of accountability, learning and continuous improvement—ultimately driving stronger revenue and channel performance across the region.
Company
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