Ethinos·2 days ago
2 days ago
Senior Executive - Influencer Marketing
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What you'll do
- Lead and manage end-to-end influencer marketing campaigns, from planning to execution and reporting.
- Assist in ideation and strategizing influencer campaigns aligned with client objectives and brand positioning.
- Research, identify, and onboard relevant influencers and content creators across multiple platforms.
- Own influencer outreach, negotiations, contracting, and relationship management.
- Oversee campaign timelines, deliverables, and approvals, ensuring smooth and timely execution.
- Guide and review the work of junior executives involved in campaign coordination.
- Track and analyze campaign performance, preparing post-campaign reports with actionable insights and recommendations.
- Stay ahead of social media trends, the creator landscape, and emerging content formats to inform strategy.
- Act as a key point of contact for internal teams and clients, ensuring campaign objectives are consistently met.
- Maintain and continuously build influencer databases and campaign documentation.
- Contribute to pitch decks and campaign strategy presentations for prospective and existing clients.
What they're looking for
- Bachelor's degree in Marketing, Mass Communication, Business, or a related field.
- 2–4 years of experience in Influencer Marketing, Social Media, or Digital Marketing, with strong exposure to Influencer outreach and campaign management.
- Strong understanding of Instagram, YouTube, LinkedIn, and other social media platforms, along with influencer marketing tools and analytics.
- Proven experience in influencer research, outreach, negotiation, campaign coordination, and execution.
- Demonstrated ability to ideate and strategize campaigns based on client briefs and market trends.
- Excellent communication, negotiation, and relationship management skills.
- Strong organizational and multitasking skills, with the ability to manage multiple campaigns and mentor junior team members simultaneously.
- Proficiency in Microsoft Excel and Google Sheets.
- Passion for digital marketing, influencer trends, and the evolving creator ecosystem.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Ethinos is a digital marketing agency that helps brands with innovative, data-driven marketing solutions. Our expertise spans SEO, Performance Marketing, Social Media, Content, Influencer Marketing, Marketing Automation, and more.
We're looking for a driven and experienced Senior Influencer Marketing Executive to join our team. If you have a strong track record of managing influencer campaigns end-to-end, enjoy mentoring junior team members, and can think strategically about creator partnerships, we'd love to hear from you.
Location: Koregaon Park Annexe, Pune | Vasanth Nagar, Bangalore
Experience: 2–4 Years
Work Mode: WFO (5 working days, 8 working hours)
Joining: Immediate Joiners Preferred
Key Responsibilities
• Lead and manage end-to-end influencer marketing campaigns, from planning to execution and reporting.
• Assist in ideation and strategizing influencer campaigns aligned with client objectives and brand positioning.
• Research, identify, and onboard relevant influencers and content creators across multiple platforms.
• Own influencer outreach, negotiations, contracting, and relationship management.
• Oversee campaign timelines, deliverables, and approvals, ensuring smooth and timely execution.
• Guide and review the work of junior executives involved in campaign coordination.
• Track and analyze campaign performance, preparing post-campaign reports with actionable insights and recommendations.
• Stay ahead of social media trends, the creator landscape, and emerging content formats to inform strategy.
• Act as a key point of contact for internal teams and clients, ensuring campaign objectives are consistently met.
• Maintain and continuously build influencer databases and campaign documentation.
• Contribute to pitch decks and campaign strategy presentations for prospective and existing clients.
Requirements
• Bachelor's degree in Marketing, Mass Communication, Business, or a related field.
• 2–4 years of experience in Influencer Marketing, Social Media, or Digital Marketing, with strong exposure to Influencer outreach and campaign management.
• Strong understanding of Instagram, YouTube, LinkedIn, and other social media platforms, along with influencer marketing tools and analytics.
• Proven experience in influencer research, outreach, negotiation, campaign coordination, and execution.
• Demonstrated ability to ideate and strategize campaigns based on client briefs and market trends.
• Excellent communication, negotiation, and relationship management skills.
• Strong organizational and multitasking skills, with the ability to manage multiple campaigns and mentor junior team members simultaneously.
• Proficiency in Microsoft Excel and Google Sheets.
• Passion for digital marketing, influencer trends, and the evolving creator ecosystem.
Company
Ethinos
Bengaluru, India
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