Senior Executive – Paid Media
Delhi NCR, IndiaFull-timeMid · 3+ years
About this role
Senior Executive – Paid Media (E-commerce | D2C Brands)
Experience: 3+ Years
Location: Sector 44, Gurgaon
Company: AdLift Marketing Pvt. Ltd.
Role Summary
We are looking for a performance-driven Paid Media professional with hands-on experience managing E-commerce / D2C brands across Google Ads and Meta platforms, focused on revenue growth and ROAS optimization.
Key Responsibilities:
- Plan, execute, and optimize campaigns on:
- Google Ads (Search, Display, Shopping, Performance Max, YouTube)
- Meta Ads (Facebook & Instagram)
- Drive KPIs such as ROAS, CPA, CPC, CTR, Revenue & Conversion Rate.
- Conduct keywords, audience, and competitor research.
- Monitor budgets, bids, quality score, impression share, and account performance.
- Perform A/B testing on ads, creatives, audiences, and landing pages.
- Optimize shopping feeds and scaling strategies for D2C brands.
- Analyze campaign data, conversions, and ROI; deliver performance reports.
- Provide growth strategies and optimization recommendations.
- Coordinate with clients on performance updates and campaign planning.
- Stay updated with platform trends and algorithm changes.
Requirements
- 3+ years of hands-on Paid Media experience.
- Strong expertise in Google Ads & Meta Ads.
- Experience handling E-commerce / D2C accounts with revenue targets.
- Strong analytical and reporting skills (GA4 knowledge preferred).
- Agency experience preferred.
- Good communication and client handling skills.