About the role:
This role supports the effective monetization of Non-Fiction content by enabling seamless collaboration between Content and Sales teams. It ensures consistent, high-quality execution of brand integrations while contributing to scalable and repeatable solutions across properties.
Brand Solutions Strategy & Execution
- Contribute to the development of brand solutions strategy for the Non-Fiction slate, aligned to revenue and business priorities.
- Conceptualise and execute brand integration ideas including sponsorships, in-content integrations, and branded segments.
- Work with Sales teams to support monetisation opportunities across shows and properties.
- Identify opportunities for integrations across different stages of content lifecycle (development, launch, ongoing seasons).
Sales Enablement & Partnership Support
- Act as a key point of contact from the Content team for Sales, providing inputs on integration feasibility and execution.
- Translate sales briefs into relevant and compelling content-led solutions.
- Support pitches and client conversations through presentations and solution articulation.
Content Integration & Execution Oversight
- Collaborate with Content, Programming, and Production teams to implement brand integrations effectively.
- Ensure integrations are seamless, aligned to content tonality, and enhance viewer experience.
- Manage execution across multiple campaigns, tracking delivery and resolving day-to-day challenges.
Stakeholder Management & Coordination
- Work closely with cross-functional teams including Sales, Content, Production, Legal, and external partners.
- Ensure alignment on timelines, deliverables, and approvals for integrations.
- Support resolution of operational or execution-related challenges.
Tracking & Reporting
- Track integration commitments, campaign delivery, and performance metrics.
- Support post-campaign analysis and reporting to derive actionable insights.
- Contribute to building best practices for brand solutions and integrations.
Capabilities Required
- Understanding of brand solutions, integrated marketing, and content monetisation.
- Strong execution capability with attention to detail and timelines.
- Ability to collaborate across stakeholders and manage multiple priorities.
- Commercial awareness with sensitivity to content and audience experience.
- Solution-oriented mindset with ability to work in a dynamic environment.
Experience & Profile
- 7–10 years of experience in Brand Solutions, Content Partnerships, Integrated Marketing, or Media Sales support roles.
- Exposure to OTT / TV / Digital content ecosystems; Non-Fiction experience preferred.
- Experience working with cross-functional teams across Sales, Content, and Production.
- Prior experience in handling brand integrations or campaign execution will be an advantage..
