Senior Group Sales Manager
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What you'll do
- Drive hotel revenue growth through proactive sales efforts focused on the SMERF group market.
- Develop and maintain strong relationships with clients, third-party partners, and local organizations.
- Identify, prospect, and secure new business opportunities through networking, outside sales calls, site visits, lead generation, and relationship management.
- Partner closely with Revenue Management, Operations, Marketing, and Front Office teams to align commercial strategies and optimize hotel performance.
- Monitor market trends, competitor activity, and SMERF group market patterns to identify opportunities for growth.
- Conduct hotel site tours, client meetings, presentations, and networking events to promote the property and strengthen relationships.
- Maintain accurate sales activity, account details, revenue forecasting, and pipeline reporting within CRM and hotel sales systems.
- Support group, meeting, catering, corporate and event sales opportunities as needed to maximize total hotel revenue.
- Achieve and exceed sales goals, revenue targets, and account production expectations through strategic sales planning and execution.
- Represent the hotel at industry events, travel functions, business networking opportunities, and community engagement activities.
- Help foster a collaborative, energetic, and results-driven culture aligned with Sonesta’s People People philosophy.
- Any other duties as assigned.
What they're looking for
- Excellent communication, networking, presentation, and relationship-building skills.
- Ability to prospect, negotiate, and close business opportunities in a competitive hospitality market.
- Strong organizational, analytical, and time management skills with the ability to manage multiple accounts and priorities.
- Ability to travel locally for outside sales calls, networking events, and client meetings as needed.
- Flexible availability including occasional evenings, weekends, networking events, and client entertainment opportunities.
- Ability to work fully on-site at the hotel property when not in the market meeting clients.
- A passion for hospitality, relationship-building, sales strategy, and driving exceptional guest and client experiences.
Nice to have
- Previous hotel sales, hospitality sales, or group hotel sales experience preferred.
- Strong knowledge of local SMERF market and hotel sales strategies preferred.
- Experience using CRM systems (Delphi), hotel sales platforms, and reporting tools preferred.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
We’re People People. Are you?
We’re Sonesta International Hotels—the 8th largest hotel company in the U.S. (and growing fast 🚀).
With a dynamic mix of full-service and focused hotels across major cities, our diverse portfolio of owned, managed, and franchised properties means we���re everywhere our guests need us to be.
But here’s the thing—we’re not just in the business of hotels, we’re in the business of people. We bring service with passion, loyalty with purpose, and create experiences that genuinely connect—delivering quality, value, and memorable stays across 1,000+ properties in eight countries (and counting).
What this role is all about
What this role is all about:
At Sonesta, great hospitality starts long before check-in — and our Sales team helps create those connections every day. As the Senior Group Sales Manager, you’ll drive revenue growth by building strong client relationships, identifying new business opportunities, and positioning the hotel as the preferred choice for SMERF Group clients.
This role is perfect for someone who thrives on relationship-building, networking, and creating smart sales strategies in a fast-paced hospitality environment.
If you’re energetic and passionate about hospitality sales — we’d love to meet you.
What you’ll be doing
What you’ll be doing
- Drive hotel revenue growth through proactive sales efforts focused on the SMERF group market.
- Develop and maintain strong relationships with clients, third-party partners, and local organizations.
- Identify, prospect, and secure new business opportunities through networking, outside sales calls, site visits, lead generation, and relationship management.
- Partner closely with Revenue Management, Operations, Marketing, and Front Office teams to align commercial strategies and optimize hotel performance.
- Monitor market trends, competitor activity, and SMERF group market patterns to identify opportunities for growth.
- Conduct hotel site tours, client meetings, presentations, and networking events to promote the property and strengthen relationships.
- Maintain accurate sales activity, account details, revenue forecasting, and pipeline reporting within CRM and hotel sales systems.
- Support group, meeting, catering, corporate and event sales opportunities as needed to maximize total hotel revenue.
- Achieve and exceed sales goals, revenue targets, and account production expectations through strategic sales planning and execution.
- Represent the hotel at industry events, travel functions, business networking opportunities, and community engagement activities.
- Help foster a collaborative, energetic, and results-driven culture aligned with Sonesta’s People People philosophy.
- Any other duties as assigned.
What great looks like
- Previous hotel sales, hospitality sales, or group hotel sales experience preferred.
- Strong knowledge of local SMERF market and hotel sales strategies preferred.
- Excellent communication, networking, presentation, and relationship-building skills.
- Ability to prospect, negotiate, and close business opportunities in a competitive hospitality market.
- Strong organizational, analytical, and time management skills with the ability to manage multiple accounts and priorities.
- Experience using CRM systems (Delphi), hotel sales platforms, and reporting tools preferred.
- Ability to travel locally for outside sales calls, networking events, and client meetings as needed.
- Flexible availability including occasional evenings, weekends, networking events, and client entertainment opportunities.
- Ability to work fully on-site at the hotel property when not in the market meeting clients.
- A passion for hospitality, relationship-building, sales strategy, and driving exceptional guest and client experiences.
Anticipated Pay Range & Additional Job Information
How we reward you
At Sonesta, we know showing up for our guests starts with showing up for our people. That means supporting your health, your financial future, and everything in between.
Here’s a snapshot of what we offer:
- Medical, Dental & Vision Insurance
- Health Savings Account (HSA) with Company Match
- 401(k) Retirement Plan with Company Match
- Paid Vacation & Sick Time
- Paid Parental Leave
- Company-Paid Life Insurance
- Company-Paid Short-Term & Long-Term Disability
- Hospital Indemnity, Critical Illness & Accident Insurance
- Educational Assistance
- Sonesta Hotel Discounts (yes, you’ll want to use these ✈️)
- Additional Perks & Employee Discounts
Our Commitment to You
Sonesta is proud to be an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
Before You Apply
To be considered, please complete the full application in addition to submitting your resume. Incomplete applications will not be reviewed.
Company
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