Senior Growth Lead (B2B SaaS)
Kochi, IndiaFull-timeMid · 5-8 years
About this role
About the Role
We're looking for a Senior Growth Lead to own the end-to-end growth journey, from acquiring the right users to helping them discover value, become paying customers, stay engaged, and grow with the product. This is a cross-functional role at the intersection of Product, Marketing, Data, and Revenue, with a strong focus on Product-Led Growth (PLG), experimentation, and AI-driven customer acquisition.
Responsibilities
- Own the complete SaaS growth funnel: acquisition, activation, engagement, retention, expansion, and monetization.
- Develop and execute growth strategies across SEO, AI/LLM visibility, content, performance marketing, partnerships, affiliates, and agencies.
- Improve onboarding, activation, and free-to-paid conversion through product and lifecycle experiments.
- Partner with Product and Engineering teams to identify and prioritize growth opportunities.
- Plan and execute A/B tests across landing pages, onboarding flows, pricing, messaging, and in-product experiences.
- Define and monitor key growth metrics, build dashboards, and turn data into actionable insights.
- Identify and scale new acquisition channels and growth opportunities.
- Drive customer retention and expansion through lifecycle campaigns and product engagement initiatives.
- Stay ahead of emerging trends in AI search, LLM optimization, and modern SaaS growth.
- Collaborate across Product, Engineering, Marketing, Design, and Customer Success to deliver measurable business growth.
What We're Looking For
- 5–8 years of experience in Growth, Product Growth, Growth Marketing, or Product-Led Growth in a B2B SaaS company.
- Strong understanding of SaaS growth metrics, customer lifecycle, experimentation, and conversion optimization.
- Hands-on experience with SEO, performance marketing, analytics, and growth experimentation.
- Familiarity with AI search, LLM visibility, and how generative AI is influencing software discovery.
- Experience with tools such as GA4, Mixpanel, Amplitude, Google Ads, HubSpot, or similar platforms.
- Strong analytical thinking, communication, and stakeholder management skills.
- Ability to work cross-functionally and influence teams without direct authority.
Nice to Have
- Experience scaling a PLG SaaS product serving global markets.
- Experience with affiliate, agency, partnership, or community-led growth.
- Working knowledge of SQL, product analytics, or experimentation platforms.
- Experience with WordPress, Shopify, or website technologies.
Why Join CookieYes?
- Own growth for a global B2B SaaS product trusted by millions of websites.
- Work across Product, Marketing, AI, and Revenue to solve meaningful growth challenges.
- Build and scale modern growth systems using experimentation and data.
- Shape the next phase of growth for a category-leading privacy and compliance platform.