Senior Lifecycle Marketing Manager
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What you'll do
- Oversee the lifecycle strategy across Consensys’ product offering (e.g. in-app notifications, in-app banners, push notifications, full screen modals,, etc)
- Determine the channel and messaging throughout a user’s lifecycle (new user education, activation, engagement, retention)
- Comfortable working end-to-end on a lifecycle campaign (through setting the strategy, briefing the creative team, building the targeting, QAing the campaign, and measuring results)
- Develop an experimentation roadmap across lifecycle channels. Continuously test and learn, identifying the most effective content and messages for different audiences.
What they're looking for
- 4-8 years of experience in lifecycle marketing
- Have built lifecycle user journeys from the ground up with little to no oversight on large userbases
- Excellent project management skills to manage multiple experiments at different points in their development
- Practical experience executing in CEP systems such as Braze
- Familiar with marketing and analytical tools like Segment, Mixpanel, and Preset
- Self starter who is data-driven, results-oriented and customer-obsessed
- Excellent verbal and written communication skills, able to clarify complex ideas in a way that a broad audience can understand
- You thrive in a fast paced environment
Nice to have
- Web3 experience will be a bonus
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Please note that we are unable to consider applications from candidates based in France, Italy, or Germany for this role.
Money is moving onto the internet, and the shift has a name: Open Money. This is money that is open, portable, agentic, and owned by you. MetaMask spent the last ten years building it; with 100M+ downloads, users in ~190 countries, and trillions in cumulative transaction volume, it's the most trusted self-custodial financial platform on the internet. Now we're building the operating system for your money: one place to hold, move, grow, and use anything you own. Join a remote-first, global team rebuilding how money works: a problem that touches everyone, every day.
About the role
We are seeking a Senior Lifecycle Marketing Manager to join our Growth Marketing team. In this role, you’ll be responsible for setting the strategy and executing on lifecycle campaigns across all Consensys products. You’ll look for opportunities to ensure we are bringing a level of personalization in our communication to our users such that every touch point is driving value for our customers and the business.
The ideal candidate has a proven track record of taking projects from start to finish with deep experience leveraging customer data to inform their strategy. You’ve developed multiple lifecycle programs at scale, have conducted hundreds of A/B tests, and have even launched new lifecycle channels from the ground up.
What You’ll Do:
- Oversee the lifecycle strategy across Consensys’ product offering (e.g. in-app notifications, in-app banners, push notifications, full screen modals,, etc)
- Determine the channel and messaging throughout a user’s lifecycle (new user education, activation, engagement, retention)
- Comfortable working end-to-end on a lifecycle campaign (through setting the strategy, briefing the creative team, building the targeting, QAing the campaign, and measuring results)
- Develop an experimentation roadmap across lifecycle channels. Continuously test and learn, identifying the most effective content and messages for different audiences.
About You
- 4-8 years of experience in lifecycle marketing
- Have built lifecycle user journeys from the ground up with little to no oversight on large userbases
- Excellent project management skills to manage multiple experiments at different points in their development
- Practical experience executing in CEP systems such as Braze
- Familiar with marketing and analytical tools like Segment, Mixpanel, and Preset
- Self starter who is data-driven, results-oriented and customer-obsessed
- Excellent verbal and written communication skills, able to clarify complex ideas in a way that a broad audience can understand
- You thrive in a fast paced environment
- Web3 experience will be a bonus
Don't meet all the requirements? Don't sweat it. We’re passionate about building a diverse team of humans and as such, if you think you've got what it takes for our chaotic-but-fun, remote-friendly, start-up environment—apply anyway, detailing your relevant transferable skills in your cover letter. While we have a pretty good idea of what we need, we're ready for you to challenge our thinking on who needs to be in this role.
The salary range listed for this role applies to US-based candidates only. Compensation for candidates based outside the US (including Canada, EMEA, and LATAM) will be determined based on location, experience, and skills during the interview process, and may differ from the listed US range.
In the rapidly evolving Web3 space, we believe that everyone is a builder. This expansive paradigm requires a range of backgrounds, talents, skills, and experiences to influence and shape the future. At MetaMask, this diversity fuels our ability to shift control and redefine the realm of possibility. We are committed to ensuring that our technology empowers people and communities through decentralized technologies. We welcome the range of perspectives and differences and celebrate them. We're excited to see how your unique skills as a builder can contribute to our vision, drive innovation, and help us shape a more inclusive Web3.
MetaMask is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law.
MetaMask is aware of fraudulent recruitment practices and we encourage all applicants to review our best practices to protect yourself, which can be found on our page.
MetaMask may use artificial intelligence (AI) tools to support parts of our recruitment process, such as reviewing applications, screening resumes, or conducting initial candidate assessments. These tools are designed to assist our recruiting team and improve efficiency — they do not replace human judgment. A human recruiter or hiring manager reviews every candidate, and all final hiring decisions are made by people, not AI.
It is a requirement of employment in this position that applicants may be required to submit to background and identity verification checks, including but not limited to employment, education, criminal record checks, and other such checks as determined necessary by the company.
Company
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