Senior Manager, Content Strategy and Customer Engagement, All-Inclusive & Resorts

Exceptional Hospitality Starts with You

This role is based at one of our corporate offices in McLean, VA, Miami, FL or Remote

This is your chance to be part of Hilton's All-Inclusive & Resorts team, helping shape the voice and visibility of a fast-growing portfolio across guest, loyalty, trade, and partner audiences. As the Senior Manager, Content Strategy & Customer Engagement, All-Inclusive & Resorts, you will develop and activate the content strategy that brings Hilton's all-inclusive and resort story to life across channels. On the All-Inclusive & Resorts team reporting to the Senior Director Brand Marketing Strategy, All-Inclusive & Resorts, you will work on initiatives including portfolio storytelling, Hilton Honors engagement, LinkedIn and social content, PR coordination, podcast development, website content and integrated B2B and B2C CRM planning.

What you'll do during a typical day:

• Develop and manage an integrated content strategy and editorial calendar for the All-Inclusive & Resorts portfolio across B2B and B2C channels, aligning to commercial priorities, launches, seasonal moments, and demand-driving initiatives.
• Create and oversee compelling content for Hilton Honors, LinkedIn, portfolio social channels, executive thought leadership, and other owned and earned touchpoints that strengthen the portfolio's voice and market positioning.
• Lead social media channel strategy for the portfolio, including defining the role of each channel, content pillars, governance, activation plans, and performance measures.
• Identify and activate storytelling opportunities through PR, podcasts, partnerships, and integrated campaigns, ensuring messaging consistency and strong cross-functional execution.

How you'll collaborate with others:

• Partner closely with Hilton Honors, Brand, PR, Social, Digital, Commercial, and hotel teams to align content plans and activation calendars across consumer, loyalty, and trade audiences.
• Work with internal stakeholders and agency partners to brief creative needs, coordinate launches, and amplify portfolio stories across owned, earned, and shared channels.
• Participate in regular cross-functional planning meetings, campaign reviews, and go-to-market discussions to ensure coordinated execution.
• Work with the hotel and commercial complex teams to optimize content on all our digital channels and curated websites.

Deliverables you'll take ownership of:

• An integrated annual content and engagement calendar spanning B2B and B2C CRM, Hilton Honors touchpoints, social content, LinkedIn thought leadership, PR moments, and key portfolio activations.Portfolio channel strategies, messaging frameworks, and quarterly content plans that help differentiate Hilton's All-Inclusive & Resorts portfolio and drive awareness, engagement, and conversion.

What It Takes to Make the Stay

You have these minimum qualifications:

• Five (5) years of work experience in content strategy, brand marketing, communications, social media, CRM, integrated marketing, or a related field
• You are a strong writer and strategic storyteller with experience in editorial planning, social media strategy, executive communications, PR collaboration, stakeholder management, and content performance measurement; experience with CRM/email platforms, social publishing tools, content management systems, and Microsoft PowerPoint
• Experience with All Inclusive or Resort portfolios, lifestyle, or loyalty hospitality marketing
• Experience developing both B2B and B2C content strategies and CRM calendars
• Travel up to 15%

It would be useful if you have:

• Experience working with agency partners, podcast or audio content, executive thought leadership, and trade-facing content
• Experience supporting premium portfolio storytelling across multiple markets

How We'll Help You Thrive

At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
• Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
• Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
• Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
• Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
• Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
• Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
• Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
• Financial security for your future – Our retirement plans make it easier to save for what's next

*Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.

Hilton offers its eligible team members a comprehensive benefits package to support their mental and physical well-being, so they can Thrive personally and professionally. The pay range for this role is $110,000 – $160,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, consistent with other team members at the same level and/or position within the Company.  #LI-REMOTE