Senior Manager, Creative Strategy
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What you'll do
- Lead the development of strategic territories, partnership platforms and campaign ideas.
- Translate business challenges into compelling creative opportunities.
- Identify cultural trends, behaviours and tensions that unlock distinctive thinking.
- Build clear narratives that inspire clients and creative teams alike.
- Partner with Creatives and account teams to develop breakthrough ideas from strategy through execution.
- Ensure every creative idea is grounded in strategic insight and delivers against client objectives and has clarity at their heart.
- Champion integrated thinking
- Evaluate sponsorships, partnerships and cultural opportunities.
- Build activation strategies that maximise the value of sports and entertainment rights.
- Help clients understand where they can authentically play within culture.
- Present strategic thinking confidently to senior clients and stakeholders.
- Facilitate workshops and collaborative sessions.
What they're looking for
- Experience in delivering strategy within an agency, consultancy or brand.
- Experience working across sport, entertainment, media, partnerships or brand marketing.
- Proven experience developing integrated campaigns and sponsorship platforms.
- Comfortable leading projects and presenting to senior stakeholders.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Job Description
THE AGENCY
The six-time recipient of the award for “Best in Talent Representation and Management,” presented by the Sports Business Journal, CAA Sports represents more than 3,000 of the world's best athletes in such sports as baseball, football, hockey, basketball, and soccer, in addition to coaches, on-air broadcasters, and sports personalities. Beyond traditional athlete representation, CAA Sports provides unique opportunities for clients off the field, in areas including entertainment, licensing, endorsements, speaking, philanthropy, publishing, and video games. CAA Sports also works in the areas of media rights, property sales and sponsorships, brand consulting, venue development and strategic advisory, and executive search, and received the award for “Best in Corporate Consulting” at the 2018 Sports Business Awards, and “Best in Property Consulting, Sales, and Client Service” in 2014, 2016, 2019, 2022, 2024, and 2025.
CAA Sports is a division of leading entertainment and sports agency Creative Artists Agency (CAA). Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, brand management and consumer product licensing, executive search, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. For more information about CAA Sports, visit www.caa.com.
OVERVIEW
In CAA Brand Consulting we have 200+ specialists working with over 35 leading brands. Our vision is to be the strategic partner for brands in helping them solve their biggest challenges. Our services and connectivity in sport and entertainment allow us to identify, develop, activate and measure partnership strategies that build brands and grow business. Our international clients include the likes of Adobe, Allianz, Salesforce, Google, Nestle, Etihad Airways and Visit Abu Dhabi.
There is also a unique culture within CAA; for a global agency it has a small agency feel, with a great sense of teamwork, ambition, empowerment and entrepreneurialism.
THE ROLE
Culture doesn't stand still. Neither do we.
We're looking for a Senior Manager, Creative Strategy to help plug brands into the power of Culture through sport, entertainment, music, gaming, creators and partnerships. This isn't a traditional brand planning role. It's about finding the intersection between brands and the things people genuinely care about, then turning those opportunities into creative platforms, campaigns and experiences that people want to be part of.
You'll work across high profile international brand clients, helping shape everything from sponsorship strategies and partnership platforms to integrated campaigns, live experiences and innovation. Working directly into our VP of Strategy leads, you'll also collaborate closely with creatives, account teams, insight, production and measurement specialists to bring ambitious ideas to life.
This is a role for someone who's naturally curious about culture, commercially minded, digitally fluent and creatively ambitious.
A great Senior Manager doesn't simply write strategies, they create clarity. They help teams understand where a brand should play, why it matters, and how it can earn attention through culture rather than demand it.
They leave every brief sharper than they found it, every idea stronger through collaboration, and every client with greater confidence that their brand belongs in the conversations shaping culture today.
Duties to include, but not limited to:
Lead the development of strategic territories, partnership platforms and campaign ideas.
Translate business challenges into compelling creative opportunities.
Identify cultural trends, behaviours and tensions that unlock distinctive thinking.
Build clear narratives that inspire clients and creative teams alike.
Partner with Creatives and account teams to develop breakthrough ideas from strategy through execution.
Ensure every creative idea is grounded in strategic insight and delivers against client objectives and has clarity at their heart.
Champion integrated thinking
Evaluate sponsorships, partnerships and cultural opportunities.
Build activation strategies that maximise the value of sports and entertainment rights.
Help clients understand where they can authentically play within culture.
Present strategic thinking confidently to senior clients and stakeholders.
Facilitate workshops and collaborative sessions.
Build trusted relationships with clients and internal stakeholders.
Help grow accounts through proactive thinking and new opportunities.
Support and coach junior strategists.
Provide constructive feedback on strategy and presentations.
Help build best practice across the strategy team.
QUALIFICATIONS/REQUIREMENTS
What are we looking for?
Experience in delivering strategy within an agency, consultancy or brand.
Experience working across sport, entertainment, media, partnerships or brand marketing.
Proven experience developing integrated campaigns and sponsorship platforms.
Comfortable leading projects and presenting to senior stakeholders.
Skills
Strategic Thinking - you know how to move from insight to opportunity to creative platform. You simplify complexity and create clear strategic direction.
Cultural Fluency - you live in culture. You understand what's happening across sport, entertainment, gaming, music, creators and fandom—and, more importantly, why it matters.
Creative Instinct - you don't just write strategy, you inspire ideas. You enjoy collaborating with creatives and account teams and know what great creative thinking looks like.
Storytelling - you're an excellent writer and presenter who can make complex thinking feel simple and compelling.
Collaboration - you enjoy working across disciplines and know the best ideas come from building with others.
Commercial Awareness - you understand client businesses and can balance creative ambition with commercial realities.
Company
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