Senior Manager, Marketing AI Product, CoCo
Sign up free to see how well your resume matches this role.
What you'll do
- Partner with Pod Lead to refine user stories, support product strategy, and help deliver AI-powered marketing capabilities that address business needs.
- Collect, synthesize, and prioritize stakeholder feedback to inform product enhancements, improve user experience, and influence roadmap decisions.
- Support launches, training, and enablement efforts that help commercial teams integrate CoCo capabilities into their day-to-day marketing workflows.
- Leverage user feedback, adoption metrics, and business insights to identify opportunities for optimization and ensure CoCo continues to evolve and deliver value at scale.
- Partner with Pod Leads to support capability roadmaps, enhancement planning, and feature prioritization.
- Gather, and clarify feature-level outcome needs, use cases, and user stories for CoCo capabilities within PI planning
- Understand marketing and business for actionable product requirements for technical teams.
- Assist in defining success metrics, business value hypotheses, and adoption goals for new capabilities.
- Identify recurring pain points and opportunities to simplify workflows or improve user experience.
- Support UAT testing and own pod sprint goals and risk register
- Maintain a strong understanding of marketer needs, workflows, and evolving business priorities, with understanding of trade-offs and backlog decisioning
- Translate usage findings into recommendations that shape upstream product roadmaps, rather than just delivering downstream tweaks
What they're looking for
- Bachelor's degree required.
- 6+ years of experience in marketing, omnichannel, analytics, digital, commercial operations, product management, or related functions.
- Experience supporting digital products, marketing technologies, analytics platforms, or commercial systems.
- Experience working cross-functionally with business and technical teams.
- Excellent communication, facilitation, and stakeholder management skills.
- Strong problem-solving and analytical capabilities.
- Demonstrated interest in AI-enabled solutions and their application to marketing and commercial effectiveness.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Role Overview
As Pfizer scales from pilot to enterprise adoption, we are seeking a Senior Manager, Marketing AI Product Manager to support the evolution, adoption, and continuous improvement of AI-powered marketing capabilities.
This role will sit within a CoCo Product Pod and serve as the bridge between marketing users, business stakeholders, product teams, data scientists, and technology partners. The individual will help shape product development priorities, support feature delivery, and drive successful adoption of AI-enabled workflows across commercial teams.
The ideal candidate combines strong marketing, digital, or omnichannel experience with a passion for AI and product innovation. They are comfortable understanding business challenges and partnering cross-functionally to deliver capabilities that improve marketer productivity and business outcomes.
Drivers of the Role
- Support AI Product Development: Partner with Pod Lead to refine user stories, support product strategy, and help deliver AI-powered marketing capabilities that address business needs.
- Champion the Voice of the User: Collect, synthesize, and prioritize stakeholder feedback to inform product enhancements, improve user experience, and influence roadmap decisions.
- Drive Capability, Features Strategy, & AI-Native Ways of Working: Support launches, training, and enablement efforts that help commercial teams integrate CoCo capabilities into their day-to-day marketing workflows.
- Enable Continuous Improvement: Leverage user feedback, adoption metrics, and business insights to identify opportunities for optimization and ensure CoCo continues to evolve and deliver value at scale.
Key Responsibilities
Product Strategy
- Partner with Pod Leads to support capability roadmaps, enhancement planning, and feature prioritization.
- Gather, and clarify feature-level outcome needs, use cases, and user stories for CoCo capabilities within PI planning
- Understand marketing and business for actionable product requirements for technical teams.
- Assist in defining success metrics, business value hypotheses, and adoption goals for new capabilities.
- Identify recurring pain points and opportunities to simplify workflows or improve user experience.
- Support UAT testing and own pod sprint goals and risk register
- Maintain a strong understanding of marketer needs, workflows, and evolving business priorities, with understanding of trade-offs and backlog decisioning
- Translate usage findings into recommendations that shape upstream product roadmaps, rather than just delivering downstream tweaks
- Support the development of a product optimization strategy: executing a comprehensive strategy centered on clinician engagement, user task completion, and overall web performance.
Product Support
- Sets the standard for success within Business Acceptance Testing (BAT/UAT) activities with business stakeholders
- Develop testing scenarios and validate capabilities against intended business requirements.
- Solutions on testing results and product decisions to partner with pod teams to resolve issues.
- Support feature release backlog planning and readiness activities.
- Track user-reported issues and enhancement requests through resolution.
Product Success
- Monitor adoption metrics and identify opportunities to increase engagement and value realization.
- Promote AI-native ways of working and help users integrate new capabilities into daily workflows.
- Serve as a trusted advisor for questions related to CoCo functionality and best practices.
Cross-Functional Collaboration
- Stakeholder management with product users, partnering closely with Pod Leads, Business Translators, Data Science, Engineering, UX, Change Management, and Business stakeholders.
- Contribute to agile ceremonies, planning sessions, and product reviews.
- Support governance activities and product documentation efforts.
- Ensure stakeholder perspectives are represented throughout the development of lifecycle.
Required Qualifications
- Bachelor's degree required.
- 6+ years of experience in marketing, omnichannel, analytics, digital, commercial operations, product management, or related functions.
- Experience supporting digital products, marketing technologies, analytics platforms, or commercial systems.
- Experience working cross-functionally with business and technical teams.
- Excellent communication, facilitation, and stakeholder management skills.
- Strong problem-solving and analytical capabilities.
- Demonstrated interest in AI-enabled solutions and their application to marketing and commercial effectiveness.
Other Job Details:
Last Date to Apply for Job: October 2, 2026.
Ability to travel based on business needs
This position is hybrid and requires working onsite 2 to 3 days per week
The annual base salary for this position ranges from $124,400.00 to $207,400.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

This role is posted in multiple locations. If you are applying for the role in an secondary job posting location where pay transparency regulations apply, your Talent Advisor will share the local pay information with you during the first interview.


Relocation assistance may be available based on business needs and/or eligibility.
Candidates must be authorized to be employed in the U.S. by any employer.
U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment@pfizer.com. This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.
Logistics & Supply Chain Mgmt
Company
Company facts come from this company's own listings. We only show what the postings themselves carry.