Senior Marketing Executive, Performance Marketing
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What you'll do
- You'll support the planning, execution, and optimisation of digital advertising campaigns across LinkedIn, Google Ads, and Display platforms, ensuring alignment with campaign objectives and performance goals.
- You'll manage campaign performance by monitoring and improving key metrics such as CTR, CPC, and conversion rates through audience segmentation, keyword research, forecasting, and campaign structure optimisation.
- You'll ensure accurate end-to-end campaign tracking and data-driven decision-making using tools such as Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- You'll collaborate with design and content teams to deliver compelling ad creative and messaging that align with brand standards, marketing objectives, and target audiences.
- You'll stay up to date with digital marketing best practices, provide recommendations for continuous improvement, foster knowledge sharing within the marketing team, and offer operational support and guidance as needed.
What they're looking for
- You have hands-on experience with Google Ads (AdWords), LinkedIn Campaign Manager, and Google Analytics, with a strong understanding of digital advertising platforms and performance measurement.
- You possess knowledge of campaign tracking fundamentals and Google Tag Manager (GTM), with the ability to support accurate campaign attribution and reporting.
- You have a strong analytical mindset, using data and insights to support optimisation decisions while demonstrating a willingness to learn and grow.
- You communicate effectively in English, with excellent written and verbal communication skills.
- You are flexible and able to work European business hours while collaborating effectively with global teams.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Company Description
ABOUT IQ-EQ
We’re a leading Investor Services group offering end-to-end services in administration, accounting, reporting, regulatory and compliance needs of the investment sector worldwide. We employ a global workforce of 6,500+ people across 25 jurisdictions and have assets under administration (AUA) exceeding US$857 billion. We work with 13 of the world’s top-15 private equity firms.
Our services are underpinned by a Group-wide commitment to ESG and best-in-class technology including a global data platform and innovative proprietary tools supported by in-house experts.
Above all, what makes us different is our people. Operating as trusted partners to our clients, we deliver intelligent solutions through a combination of technical expertise and strong relationships based on deep client understanding.
We’re driven by our Group purpose, to power people and possibilities.
Job Description
The Senior Marketing Executive, Performance Marketing role offers an opportunity to make a meaningful impact within IQ-EQ's global marketing function. Working across a diverse portfolio of digital initiatives, you'll help ensure marketing investment delivers strong business outcomes through a combination of strategic thinking, analytical rigour and effective cross-functional collaboration. This is an excellent opportunity for a marketing professional looking to deepen their expertise within a global, growth-focused organisation.
What you'll do
- You'll support the planning, execution, and optimisation of digital advertising campaigns across LinkedIn, Google Ads, and Display platforms, ensuring alignment with campaign objectives and performance goals.
- You'll manage campaign performance by monitoring and improving key metrics such as CTR, CPC, and conversion rates through audience segmentation, keyword research, forecasting, and campaign structure optimisation.
- You'll ensure accurate end-to-end campaign tracking and data-driven decision-making using tools such as Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- You'll collaborate with design and content teams to deliver compelling ad creative and messaging that align with brand standards, marketing objectives, and target audiences.
- You'll stay up to date with digital marketing best practices, provide recommendations for continuous improvement, foster knowledge sharing within the marketing team, and offer operational support and guidance as needed.
What we offer
- Competitive Total Rewards Package: Comprehensive annual compensation including basic salary, HRA, special allowance, provident fund, gratuity, internet allowance, and food allowance.
- Health & Insurance Coverage: Medical insurance, group term life insurance, and personal accident insurance.
- Allowances & Support: Transportation/transport allowance and shift allowance.
- Paid Time Off: Generous leave policy to support work–life balance.
Qualifications
About you
- You have hands-on experience with Google Ads (AdWords), LinkedIn Campaign Manager, and Google Analytics, with a strong understanding of digital advertising platforms and performance measurement.
- You possess knowledge of campaign tracking fundamentals and Google Tag Manager (GTM), with the ability to support accurate campaign attribution and reporting.
- You have a strong analytical mindset, using data and insights to support optimisation decisions while demonstrating a willingness to learn and grow.
- You communicate effectively in English, with excellent written and verbal communication skills.
- You are flexible and able to work European business hours while collaborating effectively with global teams.
Additional Information
OUR COMMITMENT TO YOU AND THE ENVIRONMENT
Sustainability is integral to our strategy and operations. Our sustainability depends on us building and maintaining long-term relationships with all our stakeholders – including our employees, clients, and local communities – while also reducing our impact on our natural environment.
There is always more we can, and should do, to improve – whether in relation to our people, our clients, our planet, or our governance. Our ongoing success as a business depends on our sustainability and agility in a changing and challenging global landscape. We’re committed to fostering an inclusive, equitable and diverse culture for our people, led by our Diversity, Equity, and Inclusion steering committee.
Our learning and development programmes and systems (including PowerU and MyCampus) enable us to invest in growing our employees’ careers, while our hybrid working approach supports our employees in achieving balance and flexibility while remaining connected to their colleagues. We want to empower our 6,500+ employees - from 94 nationalities, across 25 countries - to each achieve their potential. Through IQ-EQ Launchpad we support women managers launching their first fund, in an environment where only 15% of all private equity and venture capital firms are gender balanced.
We’re committed to growing relationships with our clients and supporting them in achieving their objectives. We understand that our clients’ sustainability and success lead to our sustainability and success.
Company
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