Senior Marketing Lead
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What you'll do
- Build market positioning and own the marketing site including solutions pages for different customer segments.
- Create video content, use cases and webinars to demonstrate product value.
- Conduct competitive analysis across hospitality and the AI landscape.
- Own the blog, design assets and experiments with newsletters podcasts and influencer partnerships.
- Execute field marketing campaigns such as city activations, events, conferences and relationship dinners.
- Develop founder thought leadership on LinkedIn and other channels.
- Design and optimize paid campaigns with creative direction and messaging.
- Refine signup funnels to scale lead generation into a tightly targeted machine.
What they're looking for
- 5+ years in B2B SaaS or AI company marketing with hands on experience across inbound and outbound channels.
- Proven track record leading high performing marketing initiatives at fast growing companies that run frequent experiments.
- Experience spanning outbound events field marketing and inbound channels plus SEO content and case studies.
- Strong portfolio showing end to end campaign ownership and measurable results.
- Ability to learn a vertical quickly and work across technical or complex products.
- Hands on leadership spanning product marketing content events and demand generation.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
About the Role
You will own end to end marketing for a rapidly growing AI powered platform focused on hospitality. This is a hands on, does what it takes role that emphasizes product marketing and demand generation with direct contribution rather than people management.
What You'll Do
Build market positioning and own the marketing site including solutions pages for different customer segments.
Create video content, use cases and webinars to demonstrate product value.
Conduct competitive analysis across hospitality and the AI landscape.
Own the blog, design assets and experiments with newsletters podcasts and influencer partnerships.
Execute field marketing campaigns such as city activations, events, conferences and relationship dinners.
Develop founder thought leadership on LinkedIn and other channels.
Design and optimize paid campaigns with creative direction and messaging.
Refine signup funnels to scale lead generation into a tightly targeted machine.
What We're Looking For
5+ years in B2B SaaS or AI company marketing with hands on experience across inbound and outbound channels.
Proven track record leading high performing marketing initiatives at fast growing companies that run frequent experiments.
Experience spanning outbound events field marketing and inbound channels plus SEO content and case studies.
Strong portfolio showing end to end campaign ownership and measurable results.
Ability to learn a vertical quickly and work across technical or complex products.
Hands on leadership spanning product marketing content events and demand generation.
Compensation & Benefits
Salary range: $150,000 to $240,000 annually. Equity: 0.20% to 0.75%.
Location
On-site in San Francisco, California, United States.
Company
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