Senior Marketing Manager

Position Overview

Key Responsibilities

1. Strategic Marketing Leadership

• Define and own the overall marketing vision, strategy, and execution roadmap aligned with business objectives.
• Act as a strategic partner to leadership by providing market insights, competitive analysis, and growth recommendations.
• Establish clear marketing goals, KPIs, and performance measurement frameworks.

2. End-to-End Marketing Ownership

• Take complete ownership of all marketing functions including:
  • Brand Marketing
  • Digital Marketing
  • Performance Marketing
  • Demand Generation
  • Content Marketing
  • Product & Go-To-Market (GTM) Strategy
  • Public Relations & Corporate Communications
  • Employer Branding
• Ensure integrated marketing execution across all channels with consistent messaging and positioning.
• Plan, manage, and optimize the overall marketing budget with a strong focus on ROI.

3.B2B Enterprise Marketing (NA & EMEA Focus)

• Plan and execute marketing strategies tailored for enterprise audiences across North America and EMEA.
• Understand regional market dynamics, buyer personas, and enterprise sales cycles to design effective campaigns.
• Partner with Sales, Partnerships, and Leadership teams to align marketing efforts with revenue goals.

4.Digital, Performance & Demand Generation

• Lead paid and organic marketing initiatives across platforms such as:
  • Google Ads, Meta Ads, LinkedIn Ads
  • SEO, SEM, and Social Media Marketing
• Design, build, and optimize lead generation funnels and customer acquisition strategies.
• Drive continuous improvement through A/B testing, experimentation, and performance optimization.
• Monitor and analyze campaign performance to improve conversions, pipeline quality, and ROI.

5.Events, Conferences & Field Marketing

• Plan and execute participation in industry events, conferences, webinars, and field marketing initiatives to drive brand awareness and qualified leads.
• Collaborate with Sales for pre-event promotions, on-ground engagement, and structured post-event follow-ups.
• Measure and improve event ROI through lead tracking and nurturing workflows.

• Plan and execute comprehensive go-to-market strategies for new products, services, and feature launches.
• Collaborate with product, sales, and business teams to enable revenue growth.
• Identify and develop new growth channels, strategic alliances, and market expansion opportunities.
• Continuously evaluate market trends and customer insights to drive innovation.

7. Marketing Technology, Tools & Analytics

• Own and optimize the organization’s marketing technology stack.
• Ensure effective utilization of tools such as:
  • CRM & Marketing Automation (HubSpot, Salesforce, Zoho, or equivalent)
  • Analytics & Reporting (GA4, Mixpanel, Tableau, or equivalent)
• Build dashboards, reports, and insights to track marketing effectiveness and business impact.
• Promote data-driven decision-making across all marketing initiatives.

8. People Leadership & Team Management

• Build, mentor, and lead a high-performing marketing team.
• Define clear roles, responsibilities, and performance expectations.
• Foster a culture of accountability, innovation, and continuous improvement.
• Enable cross-functional collaboration between marketing, sales, product, and leadership teams.