Senior Marketing Manager - Fuel & Customer Campaigns

About the Role 

We're looking for an experienced and commercially focused Senior Campaign Marketing Manager to lead the development and execution of integrated marketing campaigns that drive customer engagement, brand growth and commercial performance. 

This role has a particular focus on Fuel, Grocery and Collectables Marketing, working closely with our strategic partner Mobil to develop campaigns that grow fuel volume, strengthen brand perceptions and build long-term customer demand. You will also support supplier-led marketing initiatives across key branded categories and sponsorship programs, including Formula 1. 

As part of the Marketing team, you will take ownership of campaigns from brief to execution, bringing together internal specialists, agency partners and suppliers to deliver integrated customer experiences across paid, owned and in-store channels. 

Key Responsibilities 

Campaign Strategy & Development 

• Lead the end-to-end development and delivery of integrated marketing campaigns across key commercial portfolios, with a primary focus on Fuel, Grocery and Collectables. 

• Develop customer-led campaign strategies and compelling customer propositions that drive volume, transactions, market share and brand consideration. 

• Develop fuel loyalty and conversion strategies that increase active scan rates, customer engagement and fuel-to-store shopping behaviours. 

• Identify growth opportunities and develop annual and tactical marketing plans for key categories, including fuel, trading cards and grocery. 

• Lead B2B communications activity, including Fuel Card, to support business customer acquisition, retention and engagement while aligning with the broader fuel and merchandise strategy. 

• Ensure campaign strategy, media phasing and creative direction align with marketing strategy and brand guidelines, including Mobil alignment. 

Stakeholder Management 

• Partner with senior stakeholders across Marketing, Fuel, Loyalty, Category, Digital, Retail Media, Commercial Planning and Operations to align commercial priorities with customer-facing campaigns. 

• Lead cross-functional campaign delivery, ensuring alignment, accountability and excellence in execution. 

Agency & Creative Leadership 

• Lead internal and external agency partners, including PHD, Clemenger and The Corner Shop, from briefing and concept development through approvals, production and launch. 

• Develop clear and inspiring creative, media and channel briefs, maintaining high standards of strategic alignment and commercial effectiveness. 

• Drive creative and media effectiveness through performance analysis, customer insights and continuous optimisation. 

Sponsorship & Supplier Partnerships 

• Lead strategic partnerships and sponsorship activations, including Mobil, Red Bull and Oracle Red Bull Racing, in partnership with the Brand Experience team, to drive customer engagement and commercial value. 

• Maximise supplier-funded marketing investment through collaborative planning, commercialisation and integrated activation opportunities with suppliers and Anytime Media. 

Leadership & Capability Building 

• Champion collaboration, innovation and continuous improvement across the Marketing team and Branded Marketing chapter. 

• Share expertise and coach marketers to build campaign capability and marketing excellence. 

Measurement & Optimisation 

• Define campaign objectives, KPIs and success measures, leveraging brand and ad tracking, media mix modelling and customer insights to assess performance and improve marketing effectiveness. 

• Lead post-campaign reviews and translate performance insights and testing learnings into actionable recommendations for continuous improvement. 

Skills & Experience 

Essential 

• Proven track record developing and delivering large-scale campaigns that drive commercial and brand outcomes. 

• 10+ years' plus experience in senior marketing, campaign management or integrated marketing roles. 

• Excellent commercial acumen and data-driven decision-making capability. 

• Strong experience leading creative development and media planning across multiple channels. 

• Experience managing agency partners and delivering campaigns from strategy through execution. 

• Strong senior stakeholder management and influencing skills. 

• Demonstrated ability to manage multiple campaigns and priorities simultaneously. 

• Experience in retail, FMCG, convenience, QSR or similarly fast-paced consumer environments.

Highly Desirable��

• Understanding of loyalty, CRM, retail media and digital marketing ecosystems. 

• Experience partnering and commercialising propositions with suppliers. 

• Experience managing sponsorships, partnerships or sporting activations, performance measurement and marketing effectiveness frameworks. 

What Success Looks Like 

• Delivers fuel campaigns that grow volume and strengthen customer consideration against key category associations. 

• Creates integrated campaigns that connect commercial priorities with customer needs. 

• Drives fuel-to-store conversion by connecting fuel missions with relevant food, beverage and merchandise offers. 

• Drives best-practice marketing execution across paid, owned, earned and in-store channels. 

• Consistently develops high-quality creative and media work that delivers measurable results through ad testing and media mix modelling. 

• Builds strong relationships with Mobil, suppliers, agency partners and internal stakeholders. 

• Supports the growth and development of retail campaign capability across the team. 

This is an opportunity to shape high-profile campaigns, influence one of Australia's most recognised convenience brands and deliver measurable commercial impact through customer-led marketing. Apply now!