Opentas·12 days ago
12 days ago
Senior Marketing Specialist
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What you'll do
- Owning our marketing demand generation programs: Planning, implementation, and measuring of integrated B2B marketing campaigns across digital and offline channels
- Development of ABM-driven campaigns and activities that strengthen brand awareness, generate qualified leads by substantially supporting the achievement our revenue goals
- Independent management of marketing campaigns and projects, including target groups, timelines, approvals, implementation and follow-up
- Close cooperation with the Marketing Specialist for communication in the creation and coordination of website content, articles, newsletters, case studies, presentations, campaign materials and sales enablement content
- Translation of complex software products and technical topics into clear and compelling marketing messages
- Implementation of targeted marketing activities for specific industries, customer segments, products and business priorities
- Close collaboration with Sales and Business Development on lead generation, target account activities and customer acquisition
- Coordination with Product Management and our service teams regarding product developments, customer use cases and market requirements
- Planning and coordination of trade fairs, conferences, webinars, customer events and related communication activities
- Coordination of external agencies and service providers, including briefing, quality assurance and timeline management
- Monitoring of marketing performance and preparation of KPI-based reports and improvement recommendations
- Leading the lead management, lead nurturing and marketing automation processes
What they're looking for
- Several years of professional experience in B2B marketing, digital marketing, content marketing, campaign management or product marketing
- Proven experience in independently planning, implementing and evaluating integrated marketing campaigns
- Understanding of the structure and the approach on realizing Accout-Based-Marieting Programs
- Experience in marketing activities that support lead generation, customer acquisition and business growth
- Strong content development and copywriting skills, including the ability to communicate complex technical topics clearly
- Experience in marketing software products, IT solutions or consulting services, ideally in an international B2B environment
- Strong understanding of websites, email marketing, social media, online campaigns and marketing automation
- Experience in developing customer-focused content, campaign materials and sales enablement materials
- Experience collaborating with Sales and Business Development on lead generation and growth initiatives
- Ability to translate business priorities, market requirements and customer needs into effective marketing activities
- Experience in marketing analytics, campaign performance measurement and KPI-based reporting
- Confidence in working with CRM, content management, email marketing and analytics systems
Nice to have
- Industry experience in Energy, Chemicals, logistics or industrial software is an advantage
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Company
Opentas
Hamburg, Germany
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