Senior Marketing Strategist - Commercial (B2B)

About Blue Cross and Blue Shield of Minnesota

At Blue Cross and Blue Shield of Minnesota, we are committed to paving the way for everyone to achieve their healthiest life. We are looking for dedicated and motivated individuals who share our vision of transforming healthcare. As a Blue Cross associate, you are joining a culture that is built on values of succeeding together, finding a better way, and doing the right thing. If you are ready to make a difference, join us.

The Impact You'll Have


The Senior Marketing Strategist will balance strategy and project management skills as you develop and execute marketing programs. You're curious, flexible, customer-focused, resourceful and build strong relationships as you take on important projects to drive growth and retention. You'll own mid-large-size marketing projects, as you work with sales, product, insights and digital teams to develop and execute a marketing plan. You'll be a leader supporting a culture that focuses on finding new and better ways to do great things and puts the customer at the center of all you do.



What You'll Do




How You'll Do It

• Develops and owns marketing plans for winning go-to-market strategies. 
• Collaborates with sales and product divisions on ongoing development of product and sales strategies. 
• Develops reporting and utilizes data for insights. Continuously tests, learns and looks for new and better ways to accomplish goals. 
• Executes implementation of marketing and communications plans and projects, providing updates to project team and business partners on an on-going basis. 
• Supports measurement and evaluation of effectiveness for product and segment marketing programs including acquisition and retention metrics and ROI. 
• Coordinates internal resources for production, creative and other support, as well as external vendors and other business partners as needed to develop and implement marketing plans. 
• Helps build a culture of collaboration, innovation, ownership and putting the customer first. 
• Performs additional responsibilities consistent with the scope and level of the role, as assigned. 




Required Skills & Experience

• 5+ years of related communications/marketing professional experience.
• Bachelor’s degree; in lieu of a degree, an additional two years of relevant experience beyond the qualifications listed above may be accepted.

Preferred Skills & Experience

• Ability to communicate complex topics clearly and concisely, actively listen to anticipate stakeholder needs, and align others to drive informed decisions.
• Ability to analyze complex information, evaluate options, and work cross-functionally to drive resolution and prevent recurrence.
• Ability to effectively organize work, balance competing priorities, and manage time across complex assignments and competing deadlines.
• Experience in healthcare or regulated industries.
• Experience with Adobe Creative Suite, Salesforce Marketing Cloud, or similar tools.
• Strong skills in campaign development, audience segmentation, and market analysis.
• Proficiency with digital marketing platforms, analytics tools, and content management systems.




Role Designation


Hybrid



Role designation definition:

• Teleworking is working full time remote.
• Hybrid is a minimum of 2 days onsite.
• Onsite is full-time onsite.

Anchored in Connection

Our hybrid approach is designed to balance flexibility with meaningful in-person connection and collaboration. We come together in the office two days each week – most teams designate at least one anchor day to ensure team interaction. These in-person moments foster relationships, creativity, and alignment. The rest of the week you are empowered to work remote.




Compensation and Benefits


$79,100.00 - $104,800.00 - $130,500.00 Annual

Pay is based on several factors which vary based on position, including skills, ability, and knowledge the selected individual is bringing to the specific job.

We offer a comprehensive benefits package which may include:

• Medical, dental, and vision insurance

• Life insurance

• 401k

• Paid Time Off (PTO)

• Volunteer Paid Time Off (VPTO)

• And more

To discover more about what we have to offer, please review our benefits page.




Equal Employment Opportunity Statement

At Blue Cross and Blue Shield of Minnesota, we are committed to paving the way for everyone to achieve their healthiest life. Blue Cross of Minnesota is an Equal Opportunity Employer and maintains an Affirmative Action plan, as required by Minnesota law applicable to state contractors. All qualified applications will receive consideration for employment without regard to, and will not be discriminated against based on any legally protected characteristic.

Individuals with a disability who need a reasonable accommodation in order to apply, please contact us at: talent.acquisition@bluecrossmn.com.

Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association.

Physical requirements.