Chewy·1 month ago
1 month ago
Senior Media Planning Manager
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About this role
We are expanding our team: As a Senior Media Planning Manager, you will shape and execute media strategies for our healthcare retail business, translating business objectives into integrated, full-funnel media plans. Ideal candidates bring extensive media planning experience and strong analytical skills to drive business and consumer growth.
Skills
- media strategy
- integrated media planning
- digital media buying
- campaign optimization
- audience strategy
- channel planning
- media mix scenario evaluation
- syndicated data analysis
- performance measurement
- budget allocation
- kpi development
- experimentation
- cross-functional leadership
- financial analysis
- presentation skills
- stakeholder management
- emerging channel identification
- ecommerce media
- consumer behavior analysis
- data-driven decision making
- financial judgment
- written communication
- verbal communication
Company
Chewy
Boston, United States of America
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