Senior Partner Marketing Manager
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What you'll do
- Own and evolve Intapp's partner marketing strategy across the full ecosystem — turning it into a measurable pipeline and co-sell engine — and lead the marketing behind Intapp's AI and innovation partnerships, including foundation model, applied-AI, and agentic technology partners.
- Serve as the primary marketing point of contact for key partners and represent Intapp at partner events and executive briefings.
- Own the Advantage sponsorship program end to end: position opportunities to partners, track sponsorship dollars against plan, manage invoicing, and hold each activation accountable to the pipeline and revenue it returns.
- Plan and orchestrate the full co-marketing mix — joint go-to-markets, co-sell campaigns, event and partner sponsorships, digital campaigns, content syndication, webinars, and co-branded content — that sources and influences pipeline with senior decision-makers at target firms.
- Set strategy and direct delivery across the marketing and partner teams.
- Shape the category narrative for Firm AI in the partner ecosystem: the positioning, messaging, and thought leadership that make Intapp the reference point for how professional firms adopt AI through partners.
- Ensure partners are accurately represented across Intapp web properties, collateral, and other marketing assets.
- Build the frameworks and playbooks that scale the program — partner activation briefs, campaign activation plans, and measurement models — and bring an AI-native operating model to the team, setting the standard for using AI tools to accelerate content production, research, and campaign development.
- Own the partner marketing roadmap and annual plan: assess the partner tier structure, identify gaps by partner type and segment, scope investment, set measurable targets, and translate priorities into a quarterly plan leadership can act on.
- Define and track partner-sourced and influenced pipeline, revenue, and activation rates, and maintain the reporting cadence that keeps marketing and alliance leadership informed.
What they're looking for
- 8+ years of B2B marketing experience, with significant time in partner, channel, or alliance marketing and a track record of owning strategy, not just execution — including demonstrated ability to build co-marketing programs that generate measurable pipeline.
- Experience owning a partner marketing or sponsorship budget: positioning opportunities, tracking spend against plan, managing invoicing, and holding programs accountable to performance.
- Genuine fluency in the AI landscape — how LLMs, applied AI, and agentic technology are changing enterprise software and professional services — and an AI-native way of working: you use AI tools actively across content, research, and campaigns and can raise a team's standard for how AI scales the work.
- Excellent writing and editing skills with the ability to distill complex product value into clear messaging for different partner audiences, strong program and stakeholder leadership across multiple simultaneous workstreams, and fluency with the modern B2B martech stack (CRM, marketing automation, ABM/intent, analytics, and event platforms).
- Familiarity with the professional services or legal, financial, or accounting technology market, or a track record of getting up to speed quickly in a new vertical. A bias toward outcomes over activity: you measure your work by what it produces.
Nice to have
- Experience marketing with and through technology alliances, AI partners, or professional services channel partners.
- Experience managing partner sponsorship, MDF, or co-op programs — covering positioning, tracking, invoicing, and performance.
- Experience shaping category or thought-leadership narratives in a fast-moving technology space.
- Background working alongside a professional services or consulting go-to-market motion.
- Willingness to travel domestically and internationally up to 15% of the time.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Senior Partner Marketing Manager
Partner marketing is one of Intapp's biggest levers for growth, and this role owns a significant share of how that motion comes to life. As Senior Partner Marketing Manager, you'll define the co-marketing strategy for Intapp's highest-tier partnerships, build the programs, and measure the impact alongside the partners reimagining how professional firms work. AI and innovation partnerships are the ecosystem's fastest-growing segment, and you'll lead the marketing behind them — co-marketing with applied-AI leaders and the emerging agentic partners reshaping professional services.
This is a high-ownership, cross-functional role with real budget responsibility. You'll own Intapp's partner sponsorship program end to end, serve as the senior partner marketing contact across the ecosystem and internally, and bring an AI-native operating model to how the team works. Success is measured in pipeline sourced, partners activated, and revenue influenced. Candidates with B2B partner or alliance marketing experience and genuine fluency in the AI landscape are encouraged to apply.
What you will do
As a Senior Partner Marketing Manager, you can expect to:
Own and evolve Intapp's partner marketing strategy across the full ecosystem — turning it into a measurable pipeline and co-sell engine — and lead the marketing behind Intapp's AI and innovation partnerships, including foundation model, applied-AI, and agentic technology partners. Serve as the primary marketing point of contact for key partners and represent Intapp at partner events and executive briefings.
Own the Advantage sponsorship program end to end: position opportunities to partners, track sponsorship dollars against plan, manage invoicing, and hold each activation accountable to the pipeline and revenue it returns.
Plan and orchestrate the full co-marketing mix — joint go-to-markets, co-sell campaigns, event and partner sponsorships, digital campaigns, content syndication, webinars, and co-branded content — that sources and influences pipeline with senior decision-makers at target firms. Set strategy and direct delivery across the marketing and partner teams.
Shape the category narrative for Firm AI in the partner ecosystem: the positioning, messaging, and thought leadership that make Intapp the reference point for how professional firms adopt AI through partners. Ensure partners are accurately represented across Intapp web properties, collateral, and other marketing assets.
Build the frameworks and playbooks that scale the program — partner activation briefs, campaign activation plans, and measurement models — and bring an AI-native operating model to the team, setting the standard for using AI tools to accelerate content production, research, and campaign development.
Own the partner marketing roadmap and annual plan: assess the partner tier structure, identify gaps by partner type and segment, scope investment, set measurable targets, and translate priorities into a quarterly plan leadership can act on. Define and track partner-sourced and influenced pipeline, revenue, and activation rates, and maintain the reporting cadence that keeps marketing and alliance leadership informed.
What you will need
Intapp is looking for intellectually curious, self-motivated professionals who like to get hands-on to contribute to the overall success of the business and their team. To apply for this Senior Partner Marketing Manager role, you will ideally have:
8+ years of B2B marketing experience, with significant time in partner, channel, or alliance marketing and a track record of owning strategy, not just execution — including demonstrated ability to build co-marketing programs that generate measurable pipeline.
Experience owning a partner marketing or sponsorship budget: positioning opportunities, tracking spend against plan, managing invoicing, and holding programs accountable to performance.
Genuine fluency in the AI landscape — how LLMs, applied AI, and agentic technology are changing enterprise software and professional services — and an AI-native way of working: you use AI tools actively across content, research, and campaigns and can raise a team's standard for how AI scales the work.
Excellent writing and editing skills with the ability to distill complex product value into clear messaging for different partner audiences, strong program and stakeholder leadership across multiple simultaneous workstreams, and fluency with the modern B2B martech stack (CRM, marketing automation, ABM/intent, analytics, and event platforms).
Familiarity with the professional services or legal, financial, or accounting technology market, or a track record of getting up to speed quickly in a new vertical. A bias toward outcomes over activity: you measure your work by what it produces.
Preferred qualifications
Experience marketing with and through technology alliances, AI partners, or professional services channel partners.
Experience managing partner sponsorship, MDF, or co-op programs — covering positioning, tracking, invoicing, and performance.
Experience shaping category or thought-leadership narratives in a fast-moving technology space.
Background working alongside a professional services or consulting go-to-market motion.
Willingness to travel domestically and internationally up to 15% of the time.
What you will gain at Intapp
At Intapp, you'll get the opportunity to bring your talents and intellectual curiosity to create better outcomes for our people and our clients. You'll be part of a growing public company, with a modern work environment that's connected yet flexible and where your professional growth and well-being are top priorities. We'll collaborate and grow together, supporting each other in a positive, open atmosphere that fosters creativity, innovation, and teamwork.
Here, you will have the opportunity to:
Expand Your Skills: Expand Your Skills: Unlock your potential with professional development opportunities supported by a community of experienced professionals. We offer reimbursement for training and continuing education to help you stay ahead in your career.
Enjoy Where You Work: Enjoy Where You Work: Thrive in our modern, open offices designed to inspire creativity and collaboration. Our complimentary lunches and fully stocked kitchens ensure you have everything you need to stay energized throughout the day.
Support What Matters Most: Support What Matters Most: Our comprehensive wellness and flexible time off programs and our benefits are designed to care for you and your family. Our family-formation benefits and support during your family-building journey ensure you have the resources you need when it matters most. We believe in giving back and supporting our communities with paid volunteer time off and a donation matching program for the causes you care about.
Join us and be a part of a collaborative and welcoming culture where your contributions are valued, and your professional growth is a priority. Together, we are building a company of long-term value that we can all be proud of.
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Intapp provides equal employment opportunities to all qualified applicants and will make hiring decisions without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristic protected by federal, state or local laws.
Please note: Intapp will not hire through text message, social media, or email alone. We will never extend a job offer unless you have been contacted directly by an Intapp recruiter and have participated in the interview process which will generally consist of 3 or more virtual or in person meetings. Please note that Intapp only uses company email addresses, which contain “@intapp.com” or “@dealcloud.com” to communicate with candidates via email. Intapp will never ask for financial information of any kind or for any payment during the job application process. We post all legitimate job openings on the Intapp Career Site at https://www.intapp.com/working-at-intapp/. If you believe you were a victim of such a scam, you may contact your local authorities. Intapp is not responsible for any claims, losses, damages, or expenses resulting from scammers.
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