Senior Product Growth Marketing Associate
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What you'll do
- Plan, develop, and execute product and growth marketing campaigns, ensuring consistent, proactive communication with internal and external stakeholders.
- Create comprehensive marketing campaigns that translate new products, features, and interest rate pricing into benefit-driven market positioning in collaboration with product managers and other stakeholders.
- Partner with business development to build targeted marketing strategies to drive member acquisition and product adoption amongst new and existing organizations within field of membership.
- Infuse new membership acquisition and product growth opportunities into marketing initiatives to achieve organizational goals for growth.
- Collaborate with marketing analytics team to leverage advanced audience segmentation, and predictive signals to target appropriate members and prospects with relevant and timely next best action offers.
- Partner with the analytics team to establish ROI measurement frameworks that assess marketing effectiveness and business impact.
- Continuously improve performance of campaigns through use of outcomes from A/B testing on copy, creative assets, audience, and offers.
- Design and implement marketing strategies that guide members through the sales funnel, from awareness to conversion and retention.
- Perform additional responsibilities as assigned.
- Ensure compliance with federal and state laws and regulations and UNFCU’s Code of Ethics & Business Conduct.
What they're looking for
- Bachelor’s degree in marketing or related field
- 3-5 years of experience in marketing financial products or services to consumers
- Experience developing and executing multi-channel and multi-product marketing campaigns across paid and owned media
- Experience using digital ad platforms (i.e. The Trade Desk, Google Display) with exposure to lookalike audience modeling as well as demographic, geographic, and interest-based audience selection attributes
- Experience with Salesforce Marketing Cloud
- Excellent interpersonal skills
- Highly organized, detailed-oriented, and proactive
- Strong problem-solving skills
- Excellent writing and verbal communication skills
- Creative, flexible, and the ability to manage multiple priorities
Nice to have
- Prior experience in a bank or credit union environment preferred
- Experience using work management tools such as Asana
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Why join this team
Support the development and execution of integrated marketing strategies and campaigns that drive member engagement, loan and deposit growth, product adoption, and member retention. Partner cross-functionally to deliver data-driven marketing initiatives, support product launches and enhancements, optimize acquisition and engagement efforts, and contribute to achieving the organization's strategic growth objectives.
This position is expected to be hybrid.
NYC Salary Range - $95,880 - $103,000 annually; compensation is commensurate to geographic location.
What you'll do
- Regardless of seniority or role, uphold UNFCU’s mission and core values by providing an exceptional service experience to colleagues and members alike through consistent demonstration of our service excellence behaviors.
- Plan, develop, and execute product and growth marketing campaigns, ensuring consistent, proactive communication with internal and external stakeholders.
- Create comprehensive marketing campaigns that translate new products, features, and interest rate pricing into benefit-driven market positioning in collaboration with product managers and other stakeholders.
- Partner with business development to build targeted marketing strategies to drive member acquisition and product adoption amongst new and existing organizations within field of membership.
- Infuse new membership acquisition and product growth opportunities into marketing initiatives to achieve organizational goals for growth.
- Collaborate with marketing analytics team to leverage advanced audience segmentation, and predictive signals to target appropriate members and prospects with relevant and timely next best action offers.
- Partner with the analytics team to establish ROI measurement frameworks that assess marketing effectiveness and business impact.
- Continuously improve performance of campaigns through use of outcomes from A/B testing on copy, creative assets, audience, and offers.
- Design and implement marketing strategies that guide members through the sales funnel, from awareness to conversion and retention.
- Perform additional responsibilities as assigned.
- Ensure compliance with federal and state laws and regulations and UNFCU’s Code of Ethics & Business Conduct.
What we're seeking
- Bachelor’s degree in marketing or related field
- 3-5 years of experience in marketing financial products or services to consumers
- Experience developing and executing multi-channel and multi-product marketing campaigns across paid and owned media
- Experience using digital ad platforms (i.e. The Trade Desk, Google Display) with exposure to lookalike audience modeling as well as demographic, geographic, and interest-based audience selection attributes
- Experience with Salesforce Marketing Cloud
- Excellent interpersonal skills
- Highly organized, detailed-oriented, and proactive
- Strong problem-solving skills
- Excellent writing and verbal communication skills
- Creative, flexible, and the ability to manage multiple priorities
What makes you stand out
- Prior experience in a bank or credit union environment preferred
- Experience using work management tools such as Asana
Who we are
UNFCU is a global not-for-profit financial institution that serves the UN community. We are committed to providing peace of mind to our members and colleagues and strive to achieve service excellence in all that we do. The best part of UNFCU is the people. Those that choose to work with us often find personal fulfillment, professional growth and a purposeful culture.
UNFCU is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. UNFCU prohibits discrimination and harassment of any type. All applicants will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by country, federal, state or local laws
Company
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