Senior Product Marketing Manager, Core Product
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What you'll do
- Own product positioning and messaging. Define who each capability serves, the problems it solves, and the language we use across our website, product, documentation, and campaigns.
- Set launch priorities. Build and apply a launch tiering framework. Bring related features together into compelling narratives and keep smaller releases efficient.
- Lead launches from planning through measurement. Own messaging, launch assets, channel plans, and cross-functional coordination, from pre-launch preparation to post-launch analysis.
- Partner closely with Product and Engineering. Understand upcoming capabilities early, build realistic launch plans, and bring market and customer insights into product decisions.
- Develop deep customer understanding. Learn how game developers, 3D artists, and makers work—their workflows, tools, and frustrations—and create content that reflects that understanding.
- Measure impact. Define success for each launch, including adoption, activation, coverage, and pipeline, and report clearly on results and lessons learned.
- Equip the go-to-market team. Give Growth, Sales, and Social teams the messaging, proof points, and assets they need to tell a consistent product story.
What they're looking for
- 6+ years of product marketing experience, ideally with a technical or creative product serving both self-serve and enterprise users.
- A track record of owning launches, with the ability to explain your strategy, key decisions, and results.
- Strong prioritization skills and examples of when you advocated for a larger launch, a smaller release, or a different approach.
- Excellent writing skills. A writing exercise will be part of the interview process.
- Familiarity with at least one of our core markets: game development, 3D content creation, or 3D printing and digital manufacturing. You understand what a 3D pipeline involves and the challenges users face.
- Experience working closely with Product and Engineering teams, including collaboration across time zones.
- Based in the San Francisco Bay Area or willing to relocate. This role works in-office with the GTM team.
Nice to have
- Hands-on experience with 3D tools, game engines, or generative AI products.
- A background in developer tools, creative software, or gaming.
- Experience at a company scaling through hypergrowth.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
About Meshy
Meshy is a leading generative AI platform for 3D creation. Millions of game developers, 3D artists, makers, and studios use Meshy to turn text and images into production-ready 3D assets—textured, rigged, and ready to drop into a game engine or a print queue. Headquartered in Silicon Valley, we are one of the fastest-growing AI companies in the world.
About the Role
Meshy’s core product moves fast, with new generation models, better texturing, rigging and animation, and expanding API capabilities. We’re looking for a Senior Product Marketing Manager to translate that innovation into clear positioning, compelling stories, and launches that drive adoption.
You will own product marketing for Meshy’s core product: how each release is positioned, who it serves, why it matters, and how the market learns about it. You will also help decide which releases deserve a major launch and which are better supported through focused, ongoing communications.
This is a senior individual contributor role for someone who brings a clear point of view, studies the product and market, identifies the strongest story, and turns that story into action.
What You’ll Do
Own product positioning and messaging. Define who each capability serves, the problems it solves, and the language we use across our website, product, documentation, and campaigns.
Set launch priorities. Build and apply a launch tiering framework. Bring related features together into compelling narratives and keep smaller releases efficient.
Lead launches from planning through measurement. Own messaging, launch assets, channel plans, and cross-functional coordination, from pre-launch preparation to post-launch analysis.
Partner closely with Product and Engineering. Understand upcoming capabilities early, build realistic launch plans, and bring market and customer insights into product decisions.
Develop deep customer understanding. Learn how game developers, 3D artists, and makers work—their workflows, tools, and frustrations—and create content that reflects that understanding.
Measure impact. Define success for each launch, including adoption, activation, coverage, and pipeline, and report clearly on results and lessons learned.
Equip the go-to-market team. Give Growth, Sales, and Social teams the messaging, proof points, and assets they need to tell a consistent product story.
What You’ll Bring
6+ years of product marketing experience, ideally with a technical or creative product serving both self-serve and enterprise users.
A track record of owning launches, with the ability to explain your strategy, key decisions, and results.
Strong prioritization skills and examples of when you advocated for a larger launch, a smaller release, or a different approach.
Excellent writing skills. A writing exercise will be part of the interview process.
Familiarity with at least one of our core markets: game development, 3D content creation, or 3D printing and digital manufacturing. You understand what a 3D pipeline involves and the challenges users face.
Experience working closely with Product and Engineering teams, including collaboration across time zones.
Based in the San Francisco Bay Area or willing to relocate. This role works in-office with the GTM team.
Nice to Have
Hands-on experience with 3D tools, game engines, or generative AI products.
A background in developer tools, creative software, or gaming.
Experience at a company scaling through hypergrowth.
Company
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