Senior Product Marketing Manager - Workday Product
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What you'll do
- Own and deliver Product Marketing Plans by developing and executing product marketing initiatives aligned to Business Unit priorities and growth targets.
- Lead Positioning and Messaging development by creating differentiated value propositions, messaging frameworks and supporting content that clearly articulate our strengths in the market.
- Deliver Go-to-Market and Launch Execution by coordinating and executing structured launch plans for new products, features and propositions.
- Support Sales Enablement and Demand Support by developing enablement materials, sales tools, playbooks and customer proof points that support improved win rates and deal progression.
- Support Competitive, Market and Customer Insight activities by contributing to voice-of-customer initiatives, developing customer stories and analysing market and competitive trends to inform positioning and go-to-market optimisation.
- Own Performance Tracking and Reporting by monitoring key product marketing metrics across engagement, pipeline contribution and adoption.
What they're looking for
- Proven experience in a Product Marketing, Go-to-Market or related marketing role within a technology or professional services environment.
- Demonstrated experience developing positioning, messaging and value propositions for products or solutions.
- Experience executing product launches and structured go-to-market plans aligned to commercial objectives.
- Strong collaboration skills with experience working cross-functionally with Product, Sales and Marketing teams.
- Commercial awareness with an understanding of pipeline generation and revenue contribution.
- Experience developing sales enablement materials and supporting demand generation initiatives.
- Solid understanding of CRM, marketing automation and performance measurement frameworks.
- Strong written, verbal and presentation skills with the ability to communicate complex ideas clearly and confidently.
Nice to have
- Degree or higher in Marketing, Business, Communications or a similar relevant discipline.
- Technology / SaaS experience.
- Experience within the Workday ecosystem.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Join Kainos and Shape the Future
At Kainos, we’re problem solvers, innovators, and collaborators - driven by a shared mission to create real impact. Whether we’re transforming digital services for millions, delivering cutting-edge Workday solutions, or pushing the boundaries of technology, we do it together.
We believe in a people-first culture, where your ideas are valued, your growth is supported, and your contributions truly make a difference. Here, you’ll be part of a diverse, ambitious team that celebrates creativity and collaboration.
Ready to make your mark? Join us and be part of something bigger.
Job Profile
As Product Marketing Manager, you will lead the execution of product marketing initiatives for our Workday Products Business Unit, supporting the delivery of growth objectives through clear positioning, effective go-to-market plans and strong sales enablement. You will translate product strategy and roadmap priorities into compelling messaging and launch activity, partnering closely with Product, Sales, Incubation teams and Marketing to drive pipeline growth and customer adoption. You will combine market insight, commercial awareness and structured execution to ensure our products are positioned competitively and activated effectively in market.
Your key responsibilities will include:
Own and deliver Product Marketing Plans by developing and executing product marketing initiatives aligned to Business Unit priorities and growth targets. You will translate product roadmap updates into clear positioning and activation plans, collaborating with cross-functional stakeholders to ensure timely delivery and measurable commercial outcomes.
Lead Positioning and Messaging development by creating differentiated value propositions, messaging frameworks and supporting content that clearly articulate our strengths in the market. You will define target segments, ideal customer profiles and buyer personas, ensuring consistency of messaging across regions and channels while supporting competitive intelligence activities. You will help other content teams in marketing develop compelling thought leadership materials to engage prospects and customers.
Deliver Go-to-Market and Launch Execution by coordinating and executing structured launch plans for new products, features and propositions. You will work closely with Product, Sales, SDR and field marketing teams to ensure readiness, campaign alignment and activation against pipeline objectives, maintaining strong alignment to product roadmap milestones.
Support Sales Enablement and Demand Support by developing enablement materials, sales tools, playbooks and customer proof points that support improved win rates and deal progression. You will partner with Sales and marketing teams to support campaign activity and contribute messaging expertise to strategic opportunities where required.
Support Competitive, Market and Customer Insight activities by contributing to voice-of-customer initiatives, developing customer stories and analysing market and competitive trends to inform positioning and go-to-market optimisation. You will use insight and performance data to continuously refine messaging and activation plans. You will be the main go-to person in the company to articulate competitive differentiation and respond to competitor news and announcements to field teams.
Own Performance Tracking and Reporting by monitoring key product marketing metrics across engagement, pipeline contribution and adoption. You will provide regular reporting and insights to stakeholders, supporting a culture of accountability, measurement and continuous improvement.
Minimum (essential) requirements:
Proven experience in a Product Marketing, Go-to-Market or related marketing role within a technology or professional services environment.
Demonstrated experience developing positioning, messaging and value propositions for products or solutions.
Experience executing product launches and structured go-to-market plans aligned to commercial objectives.
Strong collaboration skills with experience working cross-functionally with Product, Sales and Marketing teams.
Commercial awareness with an understanding of pipeline generation and revenue contribution.
Experience developing sales enablement materials and supporting demand generation initiatives.
Solid understanding of CRM, marketing automation and performance measurement frameworks.
Strong written, verbal and presentation skills with the ability to communicate complex ideas clearly and confidently.
Desirable:
Degree or higher in Marketing, Business, Communications or a similar relevant discipline.
Technology / SaaS experience.
Experience within the Workday ecosystem.
Embracing our differences
At Kainos, we believe in the power of diversity, equity and inclusion. We are committed to building a team that is as diverse as the world we live in, where everyone is valued, respected, and given an equal chance to thrive. We actively seek out talented people from all backgrounds, regardless of age, race, ethnicity, gender, sexual orientation, religion, disability, or any other characteristic that makes them who they are. We also believe every candidate deserves a level playing field.
Our friendly talent acquisition team is here to support you every step of the way, so if you require any accommodations or adjustments, we encourage you to reach out.
We understand that everyone's journey is different, and by having a private conversation we can ensure that our recruitment process is tailored to your needs.
Company
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