Senior Program Manager, Demand Generation
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About this role
Posting Type
Hybrid
Job Overview
Gavel has been acquired by Relativity, the leading legal data intelligence company. Gavel currently operates as a standalone product line within Relativity, with two products: Gavel Workflows, a legal document automation platform for law firms, and Gavel Exec, an AI contract review and drafting tool for in-house legal teams and transactional attorneys.This role owns all inbound demand generation and marketing-led outbound for both products, driving free trials and demo requests across the full funnel. In the near-term, you will be the only dedicated marketer on the Gavel team: building and running the playbook. You will own the strategy, the tech stack, the channels, and the reporting, and you will advise the CEO and cross-functional leadership on where to invest and why.
This is a high-autonomy role for someone who has operated as a solo marketing function before, thinks in systems, and holds themselves accountable to pipeline and revenue outcomes.
Job Description and Requirements
Role Responsibilities
Demand Generation and Pipeline
Define the demand generation strategy across both products and own the outcomes: trials, demos, CAC, ACV, LTV
Own and optimize paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and OpenAI
Advise leadership on funnel health, channel ROI, and investment prioritization
Identify, build, and run experiments and big bets to drive step-change growth, from hypothesis to execution and reporting
Website, Content, and SEO
Own our Webflow site: strategy, page edits, CMS updates, and new page launches
Define and drive the SEO and AEO content strategy, including the competitor comparison hub and LLM citation visibility program
Run editorial operations for two founder Substacks and bi-weekly newsletters
Oversee contractors for SEO/AEO execution and social content production
CRM, Email, and Lifecycle
Own HubSpot as the system of record: contact management, lifecycle stages, routing logic, and lead flow
Design and build onboarding, nurture, sales, and marketing email sequences across both products
Partner with sales and customer success on pipeline content, outbound sequences, competitive assets, and retention communications
Analytics, Attribution, and Operations
Maintain and evolve the marketing attribution model, including cross-functional work with engineering to connect pre-signup session data to revenue outcomes
Translate data from BigQuery, Looker, HubSpot, GA4, and Google Sheets into clear recommendations for leadership
Own the full martech stack and build AI workflows and automations across your workflow
What We Are Looking For
7 to 10 years of experience in demand generation, growth marketing, or a closely related role at a B2B SaaS company
Demonstrated experience as a solo or near-solo marketer who owned strategy and outcomes, not just execution
Hands-on paid ownership: you have managed campaigns, made budget and bid decisions, and understood conversion tracking at a technical level
Strong HubSpot proficiency across sequences, workflows, lifecycle management, and reporting
Experience designing and executing SEO or content programs with measurable pipeline impact
Comfortable working cross-functionally with engineering and data teams to build marketing infrastructure and translate data from BigQuery, Looker, HubSpot, GA4, and spreadsheets into investment recommendations
AI fluency: you use AI tools as a core part of how you work to build automations, produce content, analyze data, and move faster than a team of one should be able to
Strong written communication: you write copy, briefs, and strategic recommendations regularly and well
Preferred Qualifications
Experience with AEO, LLM citation optimization, or AI-driven search visibility programs
Familiarity with BigQuery or data warehouse tools for marketing attribution
Experience in legaltech, legal operations, or selling to law firms or in-house legal teams
Experience building and owning a martech stack from the ground up
Relativity is committed to competitive, fair, and equitable compensation practices.
This position is eligible for total compensation which includes a competitive base salary, an annual performance bonus, and long-term incentives.
The expected salary range for this role is between following values:
$128,000 and $192,000The final offered salary will be based on several factors, including but not limited to the candidate's depth of experience, skill set, qualifications, and internal pay equity. Hiring at the top end of the range would not be typical, to allow for future meaningful salary growth in this position.
Required Skills:
Content Strategy, Demand Generation Strategy, HubSpot CMS, Marketing Attribution, Marketing Research Strategy, Paid Search Marketing, Sales Enablement, Search Engine Optimization (SEO)Company
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