Senior Social Media Specialist

ABOUT THE ROLE 

Owned & Paid Social Media Performance, play an important role in our marketing mix and has an increasing importance to our Direct-to-consumer strategy.

Our Social Media Accounts experienced high growth and our goal is to consistently improve our performance as well as our brand awareness on the most relevant social media channels. Dyson is about better ideas and better technologies, as the Social Media Specialist you will closely work together with the Owned Social Media Specialist and the Media Managers to play a supportive role in executing the plans, monitoring activity and implementing new ways of working that reflect the growth ambition for Dyson to succeed. This role offers a great opportunity to further your career in a company driven by technology and innovation. 

You will help define the future of Social at Dyson, working with cross-functional teams as they develop their social expertise and working closely with the Global Media and Creative Teams, informing global strategies.  

KEY ACCOUNTABILITIES 

Content Management 

• Support as the first point of contact for asset and content management for paid social media activities, ensuring assets are collected, organized, quality-checked and shared with relevant stakeholders on time. 

Reporting 

• Prepare daily, weekly and monthly performance reports against agreed KPIs, highlighting key learnings, flagging potential issues and sharing first recommendations to improve performance and ways of working. 

Paid Social Media 

• Support the planning, coordination and execution of paid social media activities across relevant platforms, ensuring campaigns are set up according to agreed plans, timings and brand guidelines. 

• Work cross-functionally with internal teams and external partners to support smooth campaign delivery, including briefing, follow-ups, timelines, asset checks and status updates. 

• Localize and execute global social media campaigns for the DACH market, working collaboratively with Global team, the Creative team and internal stakeholders to ensure content is locally relevant, accurate and aligned with Dyson standards. 

• Monitor live campaign activity and social media trends, escalating observations, risks or opportunities to the Owned Social Media Manager and Media Managers where relevant. 

• Contribute to continuous improvements in campaign processes, content workflows and platform best practices by bringing a hands-on, curious and detail-oriented approach. 

ABOUT YOU 

Experience & Education 

• 1-2 years of relevant experience with social media or online marketing  

• A relevant bachelor’s degree from a reputable University is preferred including Marketing, Business Administration, Management etc. 

• Strong understanding of social media landscape and current trends in social media and online marketing 

• Strong understanding of Social Media Platforms and Content Creation for these Platforms (mainly IG and TikTok) 

• Familiar with Social Publishing and Social Listening tools 

• Fluent in English and German 

• Hands-on mentality, dynamic and collaborative personality, interest of working in a fast paced and continuously changing environment 

Mindset 

• Entrepreneurial delivery focused, and prepared to roll up sleeves to make things happen 

• Strives in a fast paced & dynamic environment 

• A strong team player 

• An achiever, motivated by breaking new grounds and creating a business from scratch 

Skills and competencies: 

• Strong verbal communications skills and stakeholder management 

• Social Media Acumen and Interest  

• Strong written skills: ability to write concise, engaging and when appropriate witty copy. 

• Ability to work in a fast-paced office where priorities can change frequently  

• A mature approach and outlook and an ability to work independently  

• A strong team player with an ability and desire to interact with and respond to multidisciplinary and cross-cultural teams 

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