Senior Visual Designer
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What you'll do
- Develop visual design systems, campaign concepts, illustrations, and motion graphics for web experiences, digital campaigns, landing pages, social media assets, email communications, and other brand touchpoints across Canopy brands.
- Lead campaign creative from start to finish, from early concepting and art direction through refinement, production, and final quality control.
- Use AI tools intentionally to support creative exploration, workflow efficiency, content development, and concept iteration.
- Identify opportunities to strengthen and organize brand systems across PeopleLoop, Sequoia, Transform, and Semper Virens, and turn those opportunities into scalable design solutions.
- Maintain and elevate visual consistency across all digital channels and brand expressions while respecting each brand’s distinct identity.
- Partner with cross-functional teams to ensure creative work is aligned to the brief, brand standards, business goals, and project timelines.
- Participate in visual concepting sessions, contributing innovative ideas aligned with campaign strategies and brand guidelines.
- Translate strategic and conceptual thinking into polished, high-quality design executions.
- Help establish effective workflows, shared brand kits, templates, documentation, and operating processes that improve team efficiency and consistency across the Canopy ecosystem.
- Provide quality control, fine-tuning, and design support across projects to help ensure the team is operating with clarity and excellence.
- Collaborate with other designers and web partners to produce compelling branded digital experiences.
- Stay current on design trends, AI tools, and best practices in branding, digital, and interactive media.
What they're looking for
- 7+ years of experience in visual design, branding, and digital marketing design, preferably within B2B brands or companies.
- A portfolio that demonstrates strong conceptual thinking, art direction, design systems thinking, and polished execution across multiple formats and channels.
- Demonstrated experience using AI tools in the creative process, with examples of workflows, experimentation, or outputs that show real-world application and impact.
- Strong ability to think strategically about brand systems and identify areas of opportunity across a multi-brand environment.
- Proven ability to lead campaigns and creative projects from concept to completion, with strong judgment around quality, consistency, and refinement.
- Excellent typographic and layout skills.
- Examples of how you incorporate illustrations, patterns, iconography, vector art elements, and other visual devices into flexible systems.
- Fluency in both print and digital design.
- Ability to articulate the strategy behind your design approach and explain creative decisions clearly.
- Ability to pair design styles appropriately to audience and context.
- Adobe Creative Suite, particularly Illustrator, InDesign, and Photoshop
- Canva for building out marketing and social media asset templates
Nice to have
- Motion design experience
- Event/environmental design experience
- Illustration experience
- Experience building AI-assisted creative workflows or design systems
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Who We Are:
Sequoia is the strategic partner helping investor-backed companies of all sizes achieve their business goals through smarter people spend. For 24 years, we’ve guided the most innovative employers to navigate growth and get the most out of their global people investment. With our expert advisory team and integrated platform, we help clients drive business impact through their total comp and benefits, improving executive decision making, controlling costs, protecting the business, and elevating the employee experience. Visit Sequoia.com or follow us on LinkedIn to learn more.
Location: Mexico City
What You Get To Do
We are seeking a Senior Visual Designer to join our creative team, supporting visual storytelling, design systems, and brand consistency across Canopy’s portfolio of brands, including PeopleLoop, Sequoia, Transform, and Semper Virens. In this role, you will concept and execute compelling visual designs, campaign systems, illustrations, and motion graphics that strengthen each brand’s identity while ensuring cohesion across the broader Canopy ecosystem.
This role requires a high level of collaboration with teams across Marketing, UX Design, Product, Web, Communications, and brand stakeholders to translate strategic initiatives into visually cohesive and impactful creative.
An ideal candidate is a strategic thinker with a strong design-systems mindset, a refined visual aesthetic, and deep curiosity about how AI can enhance creative work. You are comfortable using AI tools to accelerate ideation, explore concepts, build workflows, and improve creative output. You know how to lead a project from brief to final delivery, balancing concept development, design quality, and operational rigor across multiple brands.
This role reports directly to the Director of Creative, based in the Mexico City office.
Key Responsibilities
Develop visual design systems, campaign concepts, illustrations, and motion graphics for web experiences, digital campaigns, landing pages, social media assets, email communications, and other brand touchpoints across Canopy brands.
Lead campaign creative from start to finish, from early concepting and art direction through refinement, production, and final quality control.
Use AI tools intentionally to support creative exploration, workflow efficiency, content development, and concept iteration.
Identify opportunities to strengthen and organize brand systems across PeopleLoop, Sequoia, Transform, and Semper Virens, and turn those opportunities into scalable design solutions.
Maintain and elevate visual consistency across all digital channels and brand expressions while respecting each brand’s distinct identity.
Partner with cross-functional teams to ensure creative work is aligned to the brief, brand standards, business goals, and project timelines.
Participate in visual concepting sessions, contributing innovative ideas aligned with campaign strategies and brand guidelines.
Translate strategic and conceptual thinking into polished, high-quality design executions.
Help establish effective workflows, shared brand kits, templates, documentation, and operating processes that improve team efficiency and consistency across the Canopy ecosystem.
Provide quality control, fine-tuning, and design support across projects to help ensure the team is operating with clarity and excellence.
Collaborate with other designers and web partners to produce compelling branded digital experiences.
Stay current on design trends, AI tools, and best practices in branding, digital, and interactive media.
Support branded collateral and collateral systems, including one-pagers, whitepapers, presentations, storyboards, and other marketing assets.
Attend team meetings and calls and be an effective contributor to team initiatives.
Effectively plan and communicate regarding deadlines, bandwidth, project requirements, and handoffs to facilitate collaboration within the broader marketing team.
Commit to sustaining company values and key organizational goals.
What You Bring
7+ years of experience in visual design, branding, and digital marketing design, preferably within B2B brands or companies. Experience on both the agency and business side is highly desirable.
A portfolio that demonstrates strong conceptual thinking, art direction, design systems thinking, and polished execution across multiple formats and channels.
Demonstrated experience using AI tools in the creative process, with examples of workflows, experimentation, or outputs that show real-world application and impact.
Strong ability to think strategically about brand systems and identify areas of opportunity across a multi-brand environment.
Proven ability to lead campaigns and creative projects from concept to completion, with strong judgment around quality, consistency, and refinement.
Excellent typographic and layout skills.
Examples of how you incorporate illustrations, patterns, iconography, vector art elements, and other visual devices into flexible systems.
Fluency in both print and digital design.
Ability to articulate the strategy behind your design approach and explain creative decisions clearly.
Ability to pair design styles appropriately to audience and context.
Nice to have: motion design experience, event/environmental design experience, illustration experience, and experience building AI-assisted creative workflows or design systems.
What We Want to See in Your Portfolio
Strong evidence of concept development and art direction, not just production execution.
Examples of design systems applied across a wide range of deliverables and channels.
Creative application of design to a corporate marketing campaign, launch, or event.
Examples of how you’ve used AI to support ideation, workflow efficiency, or creative problem-solving.
Work that shows you can manage quality, consistency, and final polish across a project lifecycle.
A mix of B2B and B2C examples across a variety of industries is ideal.
Personal side projects are welcome, but the majority of your portfolio should focus on relevant brand work delivered for corporate clients.
Tools You’ll Need to Work In Every Day
Adobe Creative Suite, particularly Illustrator, InDesign, and Photoshop
Canva for building out marketing and social media asset templates
Figma for precise digital layouts and systems
Microsoft suite of tools including Word and PowerPoint
Comfort using AI tools for concepting, workflow development, and creative production support
Who You’ll Report To
Director of Creative, Mexico City
Your Key Collaborators
Brand experience director, marketing leadership, demand gen team, and key organizational stakeholders and functional team leaders.
Location
Hybrid, Mexico City. 3 days onsite per week required.
Language
English Business-level fluency required.
Sequoia’s Culture – Our most important asset
Integrity
Passion for service
Innovative
Growth oriented
Caring for others
Promise-centric
Focused on relationship building
Sequoia provides equal opportunity to all applicants without regard to race, color, creed, religion, citizenship, national origin, age, sex, sexual orientation, gender identity, pregnancy, marital status, military or veteran status, disability, or any other basis prohibited by applicable law.
Compensation & Benefits
Sequoia provides competitive compensation including base salary, performance-based bonus programs, and comprehensive benefits package.
Sequoia’s Candidate Privacy Policy
Company
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