2 days ago

SF Data Cloud consultant

India - RemoteContractRemoteMid · 2-5 yearsCloud Consultant

What you'll do

Independently build identity resolution frameworks
Create actionable audiences
Activate customer data to drive personalization and business outcomes

What they're looking for

Salesforce Data Cloud Expertise
Hands-on experience with Salesforce Data Cloud implementation and administration.
Strong knowledge of: Data Streams, Data Lake Objects (DLOs), Data Model Objects (DMOs), Identity Resolution, Unified Profiles, Calculated Insights, Audience Segmentation and Activation Targets
AI-driven segmentation, propensity modeling, and Next Best Action use cases.
Predictive audiences for churn, cross-sell, upsell, and customer lifetime value.
Experience integrating with tools like CRM, Marketing Automation, Web, Mobile App, Commerce, and Loyalty data.
Strong SQL proficiency.
Understanding of customer data architecture and Customer 360 concepts.
Experience with APIs, ETL processes, and data integrations.
Data validation, troubleshooting, and governance experience.
Familiarity with Tableau, Power BI, or similar analytics tools will be an additional advantage.
Knowledge of customer journeys, lifecycle marketing, and personalization.

Nice to have

Integration with Google Ads, Meta, DV360, and other activation platforms.
Experience with data lake and data warehouse.
Knowledge of Adobe RT-CDP, Segment, Tealium, or other CDP platforms.
Familiarity with MC Next set-up.
Salesforce Certified Data Cloud Consultant
Salesforce Marketing Cloud Consultant
Salesforce AI Associate

Summarised by NextRaise from the employer’s description, which follows in full below.

Full description from employer

Job Description:

Must-Have Skills

Salesforce Data Cloud Expertise

Hands-on experience with Salesforce Data Cloud implementation and administration.
Strong knowledge of: Data Streams, Data Lake Objects (DLOs), Data Model Objects (DMOs), Identity Resolution, Unified Profiles, Calculated Insights, Audience Segmentation and Activation Targets
AI-driven segmentation, propensity modeling, and Next Best Action use cases.
Predictive audiences for churn, cross-sell, upsell, and customer lifetime value.
Experience integrating with tools like CRM, Marketing Automation, Web, Mobile App, Commerce, and Loyalty data.

Data & Technical Skills

Strong SQL proficiency.
Understanding of customer data architecture and Customer 360 concepts.
Experience with APIs, ETL processes, and data integrations.
Data validation, troubleshooting, and governance experience.
Familiarity with Tableau, Power BI, or similar analytics tools will be an additional advantage.

Marketing & CX Understanding

Knowledge of customer journeys, lifecycle marketing, and personalization.
Knowledge and experience supporting omnichannel engagement across Email, SMS, WhatsApp, Push, and Paid Media.

Good-to-Have Skills

Integration with Google Ads, Meta, DV360, and other activation platforms.
Experience with data lake and data warehouse.
Knowledge of Adobe RT-CDP, Segment, Tealium, or other CDP platforms.
Familiarity with MC Next set-up.

Preferred Certifications

Salesforce Certified Data Cloud Consultant
Salesforce Marketing Cloud Consultant
Salesforce AI Associate

Ideal Candidate: A expert who can independently build identity resolution frameworks, create actionable audiences, and activate customer data to drive personalization and business outcomes.

Location:

India - Remote

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

Company

Dentsuaegis