Shopper Marketing Development Lead
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What you'll do
- Lead and inspire the Shopper Marketing Team, elevating their skills and creativity to develop powerful tools and game-changing initiatives
- Improve the capabilities of the Shopper Marketing Team via Red Bull’s strengths-based philosophy
- Encourage personal management, through great coaching and leading by example
- Ensure the entire Shopper Marketing team works cross functionally across the all the teams in the Off Premise and wider departments
- Provide the right tools to make stores perfect for the Shopper
- Generate business plan budgets to deliver against our aims in store
- Provide regular updates and constantly looking for ways to drive more effective and efficient use of spend
What they're looking for
- Excellent communication, organisational and presentation skills
- Experience in Shopper or Brand Marketing, managing budgets and teams
- Executing in-store activations, promotions, and point-of-sale (POS) materials to drive conversion
- Partnering with sales teams and key retailers (supermarkets, convenience stores, e-commerce, etc.) to develop win-win strategies
- Managing and mentoring marketing professionals to build a high-performing team
- Driving cross-functional collaboration with sales, brand marketing, and commercial teams
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Company Description
Red Bull UK are recruiting for a Shopper Marketing Development Lead to be based in London.
Lead and inspire the Shopper Marketing Team, elevating their skills and creativity to develop powerful tools and game-changing initiatives that put Red Bull in the ultimate position to fly off the shelves! Your mission: make every shopper moment an irresistible invitation to grab a can and unleash their energy!
Job Description
#Shopper team
Improve the capabilities of the Shopper Marketing Team via Red Bull’s strengths-based philosophy. Encourage personal management, through great coaching and leading by example.
Ensure the entire Shopper Marketing team works cross functionally across the all the teams in the Off Premise and wider departments.
#Drive Perfect Store
Provide the right tools to make stores perfect for the Shopper. Using a mix of our distinctive assets in point of sale to create mental availability in close proximity to our physical availability. Make Red Bull look like no1 in store by achieving brand recognition in every touchpoint.
#Budget management tracking, reporting and forecasting
Generate business plan budgets to deliver against our aims in store. Providing regular updates and constantly looking for ways to drive more effective and efficient use of spend.
Qualifications
Excellent communication, organisational and presentation skills
Experience in Shopper or Brand Marketing, managing budgets and teams
Executing in-store activations, promotions, and point-of-sale (POS) materials to drive conversion
Partnering with sales teams and key retailers (supermarkets, convenience stores, e-commerce, etc.) to develop win-win strategies
Managing and mentoring marketing professionals to build a high-performing team
Driving cross-functional collaboration with sales, brand marketing, and commercial teams
Additional Information
At Red Bull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.
Company
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