Hays·2 days ago
2 days ago
Social Media & Content Manager
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What you'll do
- Developing and managing the global social media strategy and content calendar.
- Creating engaging photo and video content across Instagram, TikTok, Facebook and emerging platforms.
- Planning and executing social campaigns to drive engagement, brand awareness and customer footfall.
- Managing influencer partnerships and creator collaborations.
- Monitoring social performance, reporting on key metrics, and providing actionable insights.
- Leading paid social activity and optimising campaign performance.
- Working closely with marketing and operational teams to support commercial objectives across different markets.
- Staying ahead of industry trends and identifying opportunities for innovative content creation.
What they're looking for
- Proven experience in a Social Media Manager, Content Manager or similar role.
- Prior experience within hospitality, food & beverage, restaurants, cafés, leisure, travel, lifestyle, or consumer-facing brands is essential.
- Strong content creation skills, including photography, videography and editing.
- Experience using social scheduling and publishing platforms.
- A strong understanding of social media analytics, reporting and campaign optimisation.
- Experience managing influencer and creator relationships.
- Excellent copywriting, communication and stakeholder management skills.
- Ability to thrive in a fast-paced, high-growth environment and manage multiple projects simultaneously.
- A passion for food, drink, hospitality and creating content that drives real customer engagement.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Your New Company
An exciting opportunity to join a fast-growing international lifestyle and hospitality brand that has built a loyal following through exceptional customer experiences, creative marketing, and a strong social-first presence. Operating across multiple global locations, this business is renowned for its innovative approach to food, beverage, and experiential retail, making it one of the most recognisable brands within the hospitality sector. You'll be joining a highly creative and ambitious team at a pivotal stage of continued growth and expansion.
Your New Role
As Social Media & Content Manager, you will lead the development and execution of the brand's social media strategy across multiple international markets. Reporting into the senior marketing leadership team, you'll be responsible for creating engaging content, managing social channels, driving audience growth, and enhancing brand awareness through innovative campaigns.
Key responsibilities include:
What You Need to Succeed
What You Will Get in Return
An exciting opportunity to join a fast-growing international lifestyle and hospitality brand that has built a loyal following through exceptional customer experiences, creative marketing, and a strong social-first presence. Operating across multiple global locations, this business is renowned for its innovative approach to food, beverage, and experiential retail, making it one of the most recognisable brands within the hospitality sector. You'll be joining a highly creative and ambitious team at a pivotal stage of continued growth and expansion.
Your New Role
As Social Media & Content Manager, you will lead the development and execution of the brand's social media strategy across multiple international markets. Reporting into the senior marketing leadership team, you'll be responsible for creating engaging content, managing social channels, driving audience growth, and enhancing brand awareness through innovative campaigns.
Key responsibilities include:
- Developing and managing the global social media strategy and content calendar.
- Creating engaging photo and video content across Instagram, TikTok, Facebook and emerging platforms.
- Planning and executing social campaigns to drive engagement, brand awareness and customer footfall.
- Managing influencer partnerships and creator collaborations.
- Monitoring social performance, reporting on key metrics, and providing actionable insights.
- Leading paid social activity and optimising campaign performance.
- Working closely with marketing and operational teams to support commercial objectives across different markets.
- Staying ahead of industry trends and identifying opportunities for innovative content creation.
What You Need to Succeed
- Proven experience in a Social Media Manager, Content Manager or similar role.
- Prior experience within hospitality, food & beverage, restaurants, cafés, leisure, travel, lifestyle, or consumer-facing brands is essential.
- Strong content creation skills, including photography, videography and editing.
- Experience using social scheduling and publishing platforms.
- A strong understanding of social media analytics, reporting and campaign optimisation.
- Experience managing influencer and creator relationships.
- Excellent copywriting, communication and stakeholder management skills.
- Ability to thrive in a fast-paced, high-growth environment and manage multiple projects simultaneously.
- A passion for food, drink, hospitality and creating content that drives real customer engagement.
What You Will Get in Return
- Competitive salary and performance-based bonus potential.
- Private healthcare package.
- Pension scheme.
- Additional annual leave entitlement based on length of service.
- Complimentary food and drinks during working hours.
- Employee discounts and friends & family benefits.
- Wellness perks and fitness membership credits.
- Regular team socials and company events.
- Excellent career progression opportunities within a rapidly growing international hospitality business.
- The opportunity to play a key role in shaping the social presence of a highly recognised consumer brand.
Company
Hays
London, United Kingdom
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