Social Media & Events Coordinator-Hospitality

The Social Media & Event Coordinator is responsible for attracting and interacting with our target audience, managing our reputation, and creating one-of-a-kind customer experiences through social media coordination, event planning, programming, and communications across all New Land Hospitality locations. This position is considered full-time with an average of 30 hours/week spent primarily on admin and event duties, but some bartending may be required if the location needs assistance. 

 

Responsibilities: 

Social Media Coordination 

• Create and coordinate editorial calendars  
• Use social media channels to craft brand stories; generate, edit, and publish engaging content 
• Build social media followers and engagement on applicable platforms for each property through
  multiple avenues including but not limited to: strategic community engagement, targeted paid social ads, influencer partnerships, community promotions and contests
  

• Manage online reputation by responding to online reviews on a variety of platforms in a timely fashion; solicit positive reviews from community members, customers, visitors, etc. based on each brand platform 

• Manage Loyalty perks through POS platform, SMS marketing, or email marketing 

 

Digital & Print Media 

• With the support of the Marketing Team, create social tiles, flyers, infographics, table signs, menus
  
• Collaborate with supervisor and marketing team to establish marketing strategies that support profitability 

 

Data Analysis 

• Capture and analyze data; use insights to guide social media strategy 
• Manage marketing spend and identify opportunities for cost optimization  
• Analyze sales mix
  vs spend to determine sustainability and educate future marketing decisions 

 

Event Coordination 

• Develop and oversee daily, weekly, monthly, quarterly, and annual programming & events calendar 

• Keep
  costs within the budget by recruiting sponsors and other funding 

• Coordinate all applicable parties in the execution of each event, including onsite team and outside vendors, ensuring the entire event is set up for success from start to finish 

• With the support of NLE Marketing Team, design marketing campaigns for each event, including but not limited to social media promotion, press, collaborations, digital & print media 

 

Training & Leadership 

• Train bartenders and 3rd party vendors on event standards and service standards  
• Develop event briefs for the onsite team and provide training for all new hires 
• Act as Manager on Duty when onsite 

 

Qualifications: 

• 3-5+ years of proven experience in social media marketing and event coordination 

• Excellent writing, communication, and customer service skills 

• Proficiency in graphic design and photo/video editing; understanding of social media analytics and tools, digital marketing, and marketing channels 

• Strong organizational, communication, analytical, leadership, and project management skills  
• Ability to work the hours needed for each location; including some nights and weekends to capture content during peak hours

 

Benefits: 

• Health Insurance Reimbursement up to $100/mo 

• 1 week of PTO (40 hours) 

• 401K Matching up to 5% 

• 10% Employee Discounts on Housing 

• $35/mo Cell Phone Reimbursement 

• Limited access to New Land Property Amenities