Social Media Manager
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What you'll do
- Manage and execute social content across Instagram and LinkedIn
- Support social content for the brand, with opportunities to assist with personal brand content
- Develop content ideas based on the brand's aesthetic, audience, products, and goals
- Write engaging captions and social copy with strong English writing skills
- Create, edit, and prepare visual content for social platforms
- Maintain a consistent brand voice and visual identity
- Review content performance and identify which posts, formats, and topics are performing well
- Use analytics to recommend future content rather than relying on detailed day-to-day direction
- Research trends, competitors, and relevant brands for content inspiration
- Manage a content calendar and posting schedule independently
- Use AI and creative tools effectively to streamline content creation
- Collaborate with the founder and broader team while requiring minimal oversight
What they're looking for
- Previous experience managing social media for a brand, ideally in fashion, apparel, lifestyle, outdoor, or another visually driven industry
- Strong visual judgment and an eye for beauty, design, and brand consistency
- Excellent English communication, writing, and comprehension skills
- Experience with Instagram and LinkedIn
- Comfortable interpreting social media analytics and adjusting strategy based on performance
- Ability to create strong content with limited direction
Nice to have
- Experience with creative tools such as Figma, Photoshop, Higgsfield, Flora, AI editing tools, or similar platforms is a plus
- Comfortable learning new creative and AI tools quickly
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
We are seeking a creative, proactive Social Media Manager to own and grow the brand's social presence. You should have a strong eye for aesthetics, understand how to translate a brand identity into engaging content, and be comfortable working independently with minimal oversight.
The ideal candidate is not simply someone who can execute a posting schedule. We are looking for someone who can understand the brand, identify what content performs well, recommend what to create next, and continuously improve the social strategy.
Duties and Responsibilities
● Manage and execute social content across Instagram and LinkedIn
● Support social content for the brand, with opportunities to assist with personal brand content
● Develop content ideas based on the brand's aesthetic, audience, products, and goals
● Write engaging captions and social copy with strong English writing skills
● Create, edit, and prepare visual content for social platforms
● Maintain a consistent brand voice and visual identity
● Review content performance and identify which posts, formats, and topics are performing well
● Use analytics to recommend future content rather than relying on detailed day-to-day direction
● Research trends, competitors, and relevant brands for content inspiration
● Manage a content calendar and posting schedule independently
● Use AI and creative tools effectively to streamline content creation
● Collaborate with the founder and broader team while requiring minimal oversight
Requirements
● Previous experience managing social media for a brand, ideally in fashion, apparel, lifestyle, outdoor, or another visually driven industry
● Strong visual judgment and an eye for beauty, design, and brand consistency
● Excellent English communication, writing, and comprehension skills
● Experience with Instagram and LinkedIn
● Comfortable interpreting social media analytics and adjusting strategy based on performance
● Experience with creative tools such as Figma, Photoshop, Higgsfield, Flora, AI editing tools, or similar platforms is a plus
● Comfortable learning new creative and AI tools quickly
● Ability to create strong content with limited direction
Benefits
Hireframe provides nearshore and offshore staffing solutions, operating as a remote-first organization with team members located in the United States, Mexico, and the Philippines. Our robust benefits package includes:
- Permanent remote work flexibility
- Annual performance bonuses
- Dedicated coaches offer an extra channel of support and skill-building
- Opportunities for professional growth
At Hireframe, we cultivate a supportive environment that fosters professional development and success, ensuring our team members thrive in their careers.
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Company
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