Social Media Manager

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast, grow fast, and help you do the same.

🤝 Be part of a dynamic, diverse, and talented global team.

🌍 100% Remote, USD competitive salary, paid time off, and more.

Job Responsibilities

We’re looking for a Social Media Manager to lead and evolve Shapermint’s organic social presence across Instagram, TikTok, Pinterest, Facebook, and YouTube Shorts.

This role is not about simply posting content. It’s about understanding how social algorithms behave, identifying cultural and category trends early, and turning those insights into content that people genuinely want to watch, save, share, and engage with.

You’ll own the social strategy end-to-end, from trend analysis and content ideation to creative direction, performance tracking, and optimization. We’re looking for someone who understands both aesthetics and performance, someone capable of building a social presence that feels elevated, aspirational, body-positive, and highly relevant to modern consumers.

You’ll work closely with Influencer, Paid Media, Creative, CX, and Growth teams to ensure social content supports broader campaign initiatives while also driving measurable engagement and revenue impact.

• Building and executing the organic social strategy across all major platforms

• Identifying trends, hooks, formats, and storytelling styles that are gaining traction within apparel, shapewear, beauty, and lifestyle categories

• Developing creative concepts and content series designed to increase engagement, shares, saves, watch time, and organic growth

• Turning performance insights into actionable creative directions and structured content testing

• Leading the aesthetic and creative direction of Shapermint’s social channels

• Creating strong creative briefs with clear hooks, narratives, format direction, and platform-specific execution guidance

• Using AI tools daily to accelerate trend analysis, competitor research, ideation, and creative workflows

• Tracking social KPIs and identifying opportunities to improve both engagement and revenue contribution

• Managing content calendars and coordinating execution across internal teams and external partners

• Bringing fresh, unexpected, and culturally relevant ideas to the table consistently

• 4–6 years of experience managing social media for apparel, shapewear, beauty, intimates, or DTC lifestyle brands

• Strong understanding of what performs organically on Instagram, TikTok, Pinterest, and short-form video platforms today

• Strong creative taste and understanding of modern fashion/lifestyle storytelling

• Experience developing creative strategies and translating business goals into platform-native content

• Comfortable working with dashboards, performance metrics, and attribution data to guide decisions

• Active use of AI tools as part of the daily workflow for research, ideation, competitor analysis, and optimization

• Fluent English communication skills