Weekday AI·3 days ago
3 days ago
Social Media Strategist
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What you'll do
- Conduct market, competitor, industry, and consumer research to support brand and marketing initiatives.
- Analyse research findings and help identify relevant consumer and market insights.
- Support the development of brand strategies, positioning, messaging, and communication frameworks.
- Assist with campaign planning and execution across relevant marketing channels.
- Coordinate with creative, content, digital, PR, and other internal teams to ensure smooth project execution.
- Prepare client presentations, reports, research summaries, meeting notes, and project documentation.
- Participate in client meetings, workshops, brainstorming sessions, and internal strategy discussions.
- Track project timelines, deliverables, dependencies, and action items to support timely execution.
- Follow up with internal stakeholders to ensure assigned activities are completed within agreed timelines.
- Monitor brand and campaign performance and assist in gathering insights for optimisation.
- Support the development of brand and marketing recommendations based on research and performance data.
- Maintain organised records of project information, research, presentations, and client requirements.
What they're looking for
- 1+ years of experience in branding, marketing, advertising, communications, consulting, or a related field.
- Strong interest in brand strategy, storytelling, consumer behaviour, and marketing.
- Excellent written and verbal communication skills.
- Strong presentation skills and confidence in communicating ideas clearly.
- Good research, analytical, and information-gathering abilities.
- Ability to translate research and observations into clear insights and actionable inputs.
- Strong organisational and project-coordination skills with the ability to manage multiple priorities.
- Proficiency in PowerPoint, Google Slides, and Excel.
- Strong attention to detail and commitment to producing accurate, high-quality work.
- Collaborative mindset with the ability to work effectively with creative and cross-functional teams.
- Proactive approach to problem-solving and willingness to take ownership of assigned responsibilities.
- Curiosity and eagerness to learn new concepts, tools, and approaches.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀
𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟭𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟱𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟭-𝟱 𝗟𝗣𝗔)
Experience: 1+ yrs
Location: New Delhi, Delhi, India, Delhi, India
Job Type: Full-time
We are looking for a curious, proactive, and detail-oriented Junior Brand Consultant to support the development and execution of brand strategies and marketing initiatives. This role is suited for someone who is passionate about branding, consumer behaviour, storytelling, research, and marketing communication.
You will work closely with internal creative, content, digital, and communications teams while supporting client engagements and contributing to projects that strengthen brand positioning and customer experiences.
Requirements
Key Responsibilities
- Conduct market, competitor, industry, and consumer research to support brand and marketing initiatives.
- Analyse research findings and help identify relevant consumer and market insights.
- Support the development of brand strategies, positioning, messaging, and communication frameworks.
- Assist with campaign planning and execution across relevant marketing channels.
- Coordinate with creative, content, digital, PR, and other internal teams to ensure smooth project execution.
- Prepare client presentations, reports, research summaries, meeting notes, and project documentation.
- Participate in client meetings, workshops, brainstorming sessions, and internal strategy discussions.
- Track project timelines, deliverables, dependencies, and action items to support timely execution.
- Follow up with internal stakeholders to ensure assigned activities are completed within agreed timelines.
- Monitor brand and campaign performance and assist in gathering insights for optimisation.
- Support the development of brand and marketing recommendations based on research and performance data.
- Maintain organised records of project information, research, presentations, and client requirements.
- Assist senior team members with day-to-day client servicing and brand consulting activities.
- Stay informed about emerging branding, marketing, consumer, media, and communication trends.
What Makes You a Great Fit
- 1+ years of experience in branding, marketing, advertising, communications, consulting, or a related field.
- Strong interest in brand strategy, storytelling, consumer behaviour, and marketing.
- Excellent written and verbal communication skills.
- Strong presentation skills and confidence in communicating ideas clearly.
- Good research, analytical, and information-gathering abilities.
- Ability to translate research and observations into clear insights and actionable inputs.
- Strong organisational and project-coordination skills with the ability to manage multiple priorities.
- Proficiency in PowerPoint, Google Slides, and Excel.
- Strong attention to detail and commitment to producing accurate, high-quality work.
- Collaborative mindset with the ability to work effectively with creative and cross-functional teams.
- Proactive approach to problem-solving and willingness to take ownership of assigned responsibilities.
- Curiosity and eagerness to learn new concepts, tools, and approaches.
- Ability to work effectively in a fast-paced environment with changing priorities and deadlines.
- Comfortable interacting with clients and contributing to meetings and collaborative discussions.
Company
Weekday AI
Delhi NCR, India
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