Sr. ABM Manager, China Industry ABM Team

Job Description:

AWS Marketing inspires and empowers customers and partners to unlock their cloud potential. We shape AWS's industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously evolving our strategy to stay ahead in a digital-first world.

Join our forward-thinking team to help shape the future of cloud computing. You will contribute to strategic initiatives that respond to evolving technology, industry, and customer requirements — collaborating globally to translate complex technology into clear, valuable solutions that drive AWS's growth. We are an inclusive, collaborative environment where diverse perspectives and bold thinking thrive.

Amazon Web Services is seeking a results-driven Senior Account-Based Marketing (ABM) Manager to lead high-impact, strategic marketing programs across the China Mainland & Hong Kong (CMHK) territory. This role is designed for an innovative ABM professional who can transform deep account intelligence into powerful, personalized engagement strategies that accelerate pipeline and revenue growth.

You will design and execute both 1:1 and 1:few ABM programs, partnering closely with sales and cross-functional teams to deliver multi-channel campaigns tailored to high-value enterprise accounts. By leveraging intent data, account insights, and performance analytics, you will drive meaningful connections with priority accounts and continuously optimize programs for measurable business impact across the CMHK market.

In this role, you will own end-to-end execution of territory ABM programs — working backwards from customer needs to create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth. This position requires strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders at all levels of the organization.

Key job responsibilities
Key Job Responsibilities:

- Develop and execute comprehensive account-based marketing campaigns targeting high-value enterprise accounts in the CMHK region
- Design and implement multi-touch, multi-channel ABM programs that align with account-specific business objectives and buying journeys
- Create personalized engagement strategies for target accounts, including executive roundtables, customer events, and bespoke content experiences
- Plan and execute strategic events including executive briefings, industry forums, and account-specific workshops to drive engagement and pipeline acceleration
- Collaborate closely with sales teams to develop account plans and coordinate marketing activities that support account penetration and expansion
- Leverage intent data and account intelligence to identify engagement opportunities and optimize campaign tactics
- Analyze campaign performance at the account level and provide strategic, data-driven recommendations for continuous optimization
- Manage relationships with vendors and agencies to deliver high-impact ABM programs and events

Basic Qualifications

- 3+ years of professional non-internship marketing experience
- 5+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages

Preferred Qualifications

- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

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