Sr Associate, Marketing Tech & Automation
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What you'll do
- Partner closely with the Lifecycle Marketing team to translate campaign strategies, briefs, and requirements into executable campaigns, leveraging marketing technology platforms and data solutions as needed.
- Develop and troubleshoot complex, multi-step automations and/or journeys, including decision rule logic, wait conditions, data extension targeting, audience filters, re-entry rules, and cross-channel messaging.
- Build, edit, and maintain highly dynamic email templates, content modules, and assets using HTML & CSS, as well as AMPscript conditional logic, fallback handling, personalization, loops, and lookups.
- Troubleshoot ESP campaign setup and execution issues, escalating more complex technology or data issues as needed.
- Execute day-to-day activities within the CDP to ESP pipeline, including audience creation & segmentation, flow creation, scheduling, testing, and deployment.
- Partner with the Lifecycle Marketing team to leverage CDP capabilities with customer data to support targeting, personalization, and lifecycle marketing strategies within the ESP.
- Support the ongoing maintenance of segmentation, flows, and other operational assets.
- Document technical processes, campaign architecture, platform best practices, and operational workflows to improve team scalability and knowledge sharing.
- Own technical QA for lifecycle marketing campaigns, including Salesforce Marketing Cloud pre-send validation, audience validation, render testing, link testing, personalization checks, automation testing, and journey verification.
- Test and validate triggered communications, customer journeys, automations, and cross-channel campaign experiences prior to launch.
- Investigate unexpected campaign behavior, data discrepancies, automation failures, and other technical issues, partnering with Data or other teams as needed.
- Establish and maintain operational QA processes and best practices that improve campaign accuracy, reliability, and scalability.
What they're looking for
- 3+ years of hands-on experience in marketing automation, executing lifecycle marketing campaigns.
- Strong experience building event-driven customer journeys using behavioral triggers, customer data, audience segmentation, and multi-channel automations.
- ESP experience, Salesforce Marketing Cloud or major enterprise ESP.
- Basic SQL knowledge for validating customer data.
- Strong understanding of email marketing fundamentals and lifecycle marketing best practices.
- SFMC Marketing Cloud Engagement Specialist Certification.
- Strong AMPscript knowledge for dynamic content setup and A/B testing.
- Completion of a four-year degree program in a related field
Nice to have
- Experience with a Customer Data Platform (CDP); Simon AI is a big plus.
- Experience using Figma in collaboration with Lifecycle & Creative teams.
- Familiarity with email testing platforms, such as Email on Acid.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
We are looking for a Sr. Associate of Marketing Technology & Automation to support the technology, data, automation, and technical execution capabilities that power our customer lifecycle marketing strategy. In close partnership with the Lifecycle Marketing team, you will help translate marketing strategies and campaign requirements into scalable, technically sound solutions across our marketing technology ecosystem.
You’ll work closely with the Manager of Marketing Technology & Automation in a highly hands-on, technical role focused on building, maintaining, validating, and troubleshooting lifecycle marketing campaigns across email, SMS, and push throughout the customer lifecycle, including leads and activation, retention and loyalty, and re-engagement and winback.
The ideal candidate combines strong marketing automation and tactical execution skills with a deep interest in marketing technology, data, and automation. You are highly detail-oriented and operationally disciplined, comfortable working in marketing technology platforms and thrive on solving technical and executional challenges. You will serve as a technical subject-matter resource for Lifecycle Marketing, helping marketers bring campaigns to life through data, technology, automation, and scalable platform solutions.
Detailed Responsibilities
Campaign Enablement
- Partner closely with the Lifecycle Marketing team to translate campaign strategies, briefs, and requirements into executable campaigns, leveraging marketing technology platforms and data solutions as needed.
- Develop and troubleshoot complex, multi-step automations and/or journeys, including decision rule logic, wait conditions, data extension targeting, audience filters, re-entry rules, and cross-channel messaging.
- Build, edit, and maintain highly dynamic email templates, content modules, and assets using HTML & CSS, as well as AMPscript conditional logic, fallback handling, personalization, loops, and lookups.
- Troubleshoot ESP campaign setup and execution issues, escalating more complex technology or data issues as needed.
Data & Audience Operations
- Execute day-to-day activities within the CDP to ESP pipeline, including audience creation & segmentation, flow creation, scheduling, testing, and deployment.
- Partner with the Lifecycle Marketing team to leverage CDP capabilities with customer data to support targeting, personalization, and lifecycle marketing strategies within the ESP.
- Support the ongoing maintenance of segmentation, flows, and other operational assets.
- Document technical processes, campaign architecture, platform best practices, and operational workflows to improve team scalability and knowledge sharing.
Technical Quality Assurance & Campaign Validation
- Own technical QA for lifecycle marketing campaigns, including Salesforce Marketing Cloud pre-send validation, audience validation, render testing, link testing, personalization checks, automation testing, and journey verification.
- Test and validate triggered communications, customer journeys, automations, and cross-channel campaign experiences prior to launch.
- Investigate unexpected campaign behavior, data discrepancies, automation failures, and other technical issues, partnering with Data or other teams as needed.
- Establish and maintain operational QA processes and best practices that improve campaign accuracy, reliability, and scalability.
- Provide technical guidance and support to Lifecycle Marketing throughout campaign development and execution.
- Provide cross-functional support for external stakeholder teams leveraging SFMC, reporting requests, and platform administration.
This position requires 0% travel
Qualifications
The requirements listed below are representative of the knowledge, skill, and/or ability needed for this role. Reasonable accommodations may be made to enable individuals with disabilities.
- 3+ years of hands-on experience in marketing automation, executing lifecycle marketing campaigns.
- Strong experience building event-driven customer journeys using behavioral triggers, customer data, audience segmentation, and multi-channel automations.
- ESP experience, Salesforce Marketing Cloud or major enterprise ESP.
- Basic SQL knowledge for validating customer data.
- Strong understanding of email marketing fundamentals and lifecycle marketing best practices.
- SFMC Marketing Cloud Engagement Specialist Certification.
- Strong AMPscript knowledge for dynamic content setup and A/B testing.
- Experience with a Customer Data Platform (CDP); Simon AI is a big plus.
- Experience using Figma in collaboration with Lifecycle & Creative teams.
- Familiarity with email testing platforms, such as Email on Acid.
- Completion of a four-year degree program in a related field
More About Us
Perks and benefits
- Candidates can experience Home Chef as a customer - enter promo code PEOPLE30 for $30 off your first order!
- Medical, dental, vision, life and disability insurance available
- Paid holidays, sick time and vacation time
- 401k program
- Flexible spending accounts for qualified medical, dependent care, parking, or transit expenses
How We Work Together
We are humble team players.
We are warm and gracious with team members and customers. We seek feedback to improve ourselves - and respectfully listen to and accept input.
We are pragmatic next-level thinkers.
We come up with novel and unique ideas. We explore new strategies to avoid being constrained by conventional thinking.
We take ownership.
We approach ambiguous problems, prepared to dive in, get curious, and learn more. We are results-driven, always challenging ourselves to exceed goals.
Be at Home at Home Chef
We all show up authentically at Home Chef. Our team includes individuals with a variety of identities, backgrounds, and perspectives. You can trust that you’ll be able to bring your whole self to an inclusive and enjoyable workplace.
We welcome people of all races, colors, religions, national origin or ancestry, sex (including sexual identity), age, physical or mental disabilities, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged/sealed convictions, or any other legally recognized protected basis under federal, state, or local law.
Home Chef is committed to the full inclusion of all qualified individuals. As part of this commitment, Home Chef will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, or to receive other benefits and privileges of employment, please contact our People team at hr@homechef.com.
Home Chef offers the base salary range as posted below, with the exact offer depending on factors such as geographic location, experience, skills, and internal equity. While compensation is within the provided range, it is not typical for offers to be made at the upper end. In addition to base salary, Home Chef provides a comprehensive benefits package, including healthcare coverage, 401k match, and paid time off.
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Company
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