Sr. Creative Associate (Copy & Content)

Content has the power to build brands, start conversations, and influence culture. We're looking for a Sr. Creative Associate (Copy & Content) who believes exactly that. You'll work closely with strategists, designers, and account managers to turn briefs into ideas and ideas into communication that people actually care about. Whether it's a campaign, a reel, a social post, a script, or a brand narrative, you'll create work that's rooted in insight, driven by creativity, and aligned with business objectives. This role is ideal for someone who's equal parts writer, thinker, researcher, and chronically online. What You'll Do Lead creative projects from brief to execution, ensuring high-quality output across formats and platforms Mentor junior creatives by reviewing their work, providing constructive feedback, and helping elevate the team's creative craft Strategize communication approaches and content frameworks rooted in audience insights, brand objectives, and cultural relevance Conceptualize strong campaign ideas, brand narratives, and integrated creative solutions that effectively translate client briefs Create compelling copy across campaigns, films, websites, social media, presentations, and other brand communication Collaborate closely with strategists, designers, account managers, and production teams to deliver impactful campaigns Pitch creative ideas confidently to both internal teams and clients with clarity and conviction Review every deliverable to ensure it is strategically sound, on-brand, polished, and aligned with business objectives Innovate by exploring new storytelling formats, AI-powered workflows, and emerging creative opportunities, while inspiring the team through collaboration, fresh perspectives, and a commitment to raising the creative bar Requirements What We're Looking For Experience: 3–5 years of experience in copywriting, content, or creative strategy within an advertising, branding, or digital agency, with a proven ability to deliver impactful creative work Portfolio: A strong body of work that demonstrates conceptual thinking, campaign development, and excellence across multiple formats and platforms Leadership: Proven ability to take ownership of projects, mentor junior team members, and consistently drive creative excellence Strategy: Strong understanding of brand building, communication planning, and integrated marketing campaigns, with the ability to translate business objectives into compelling creative solutions Communication: Exceptional writing and verbal communication skills in English, with proficiency in at least one additional language being an added advantage Expertise: Deep understanding of one or more industries, coupled with the ability to quickly adapt across diverse categories and brands Culture: A strong pulse on internet culture, consumer behaviour, social platforms, and emerging trends, with the ability to leverage these insights to create relevant and engaging work Judgement: Ability to challenge briefs constructively, ask the right questions, and make sound creative decisions backed by strategic thinking Ownership: Comfortable managing multiple brands, stakeholders, deadlines, and priorities while maintaining a high standard of quality Mindset: Curious, proactive, collaborative, detail-oriented, and passionate about creating work that delivers meaningful impact Culture Fit: Embodies the agency's values and actively contributes to strengthening the culture by mentoring others, collaborating effectively, and leading by example.