Skanai·10 days ago
10 days ago
Sr. Partner Marketing Manager
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What you'll do
- Define and own Skan AI’s overall partner marketing strategy across technology, consulting, and GSI partners — which partnerships to prioritize, how to sequence investment, and how partner marketing supports the broader company narrative
- Serve as the senior connector between Skan AI’s partner organization and marketing leadership, with direct input into how partnerships are represented at the executive level
- Set joint business plans with shared goals and mutual investment, and hold partners accountable for their commitments, co-investment, and sourced-pipeline targets through a regular joint business review cadence
- Own the partner marketing budget and MDF/co-op programs: allocate funds across partners and tie that spend to clear ROI
- Design and execute go-to-market programs across our three partner categories — technology partners (e.g., NVIDIA), consulting partners, and GSI partners (e.g., Wipro) — focused on enterprise customer acquisition
- Develop joint marketing campaigns targeting C-suite and senior decision-makers, built around real business outcomes, not just technology
- Craft compelling joint value propositions that articulate what Skan AI plus a specific partner delivers that neither could alone
- Build partner messaging frameworks and high-quality enablement materials — pitch decks, solution briefs, case studies, demo scripts — that help partner teams position and sell Skan AI effectively
- Coordinate co-branded content, joint announcements, and executive quotes for shared moments (funding news, product launches, joint wins)
- Build scalable program frameworks that can be replicated across new technology, consulting, and GSI partners as the ecosystem grows
- Package turnkey campaign-in-a-kit programs (messaging, creative, sequences, and landing pages) that partners can run with minimal lift
- Stand up and maintain a partner enablement portal as the single hub for enablement content, campaign kits, and co-branded assets
What they're looking for
- 8+ years of marketing experience, with demonstrated senior-level ownership of partner or alliance marketing strategy, not just program execution
- Experience marketing alongside major technology infrastructure partners (e.g., NVIDIA, Microsoft, AWS), consulting firms, and global systems integrators (e.g., Wipro, Accenture, Capgemini)
- Strong understanding of enterprise buyer journeys, with the ability to build programs that resonate with C-level executives
- Proven ability to manage complex, cross-functional initiatives across multiple external stakeholders
- Track record building a partner marketing function from zero, including setting the strategy, not just running an inherited playbook
- A strong negotiator across co-marketing plans, MDF allocation, event sponsorships, and joint commitments
- Works effectively across internal teams including sales, marketing, CS, and product management, and builds trust with client and partner executives
- Hands-on experience creating partner marketing content and sales enablement assets: pitch decks, solution briefs, case studies, and campaign kits
- Experience standing up and running a partner enablement portal or PRM
Nice to have
- Experience in banking, insurance, or other regulated industries
- Existing relationships within the NVIDIA or Wipro ecosystems specifically
- Familiarity with agentic AI or enterprise automation markets
- Experience with co-selling or joint go-to-market motions alongside a GSI or consulting partner
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Sr. Partner Marketing Manager
About Skan AI
Be at the Forefront of the Agentic AI Revolution
At Skan AI, we are pioneering the context engine for human and agentic execution, bringing context from enterprise operators, systems, and processes to power how the world's largest organizations execute their most complex, mission-critical work.
Why Skan AI
We're in hyper-growth mode at exactly the right moment in history. As enterprises race to adopt agentic AI, we're uniquely positioned to deliver the clear signal they desperately need: a platform that trains and grounds AI Agents in trillions of real execution signals, enabling reliable, compliant automation of their most complex processes.
Backed by Dell Technologies Capital and other leading investors, we're the only company that can bridge the gap between AI's promise and enterprise reality, making us perfectly positioned to define the agentic era for modern enterprises.
Our diverse, collaborative team of 250+ innovators is solving category-defining challenges at the intersection of AI, process intelligence, and enterprise work. Diverse perspectives fuel breakthrough thinking, cross-functional collaboration is the norm, and our work directly transforms how Fortune 500 companies operate. We are shaping the future of work itself.
Responsibilities
Strategy & Ownership
- Define and own Skan AI’s overall partner marketing strategy across technology, consulting, and GSI partners — which partnerships to prioritize, how to sequence investment, and how partner marketing supports the broader company narrative
- Serve as the senior connector between Skan AI’s partner organization and marketing leadership, with direct input into how partnerships are represented at the executive level
- Set joint business plans with shared goals and mutual investment, and hold partners accountable for their commitments, co-investment, and sourced-pipeline targets through a regular joint business review cadence
- Own the partner marketing budget and MDF/co-op programs: allocate funds across partners and tie that spend to clear ROI
Design & Execute Joint Go-to-Market
- Design and execute go-to-market programs across our three partner categories — technology partners (e.g., NVIDIA), consulting partners, and GSI partners (e.g., Wipro) — focused on enterprise customer acquisition
- Develop joint marketing campaigns targeting C-suite and senior decision-makers, built around real business outcomes, not just technology
- Craft compelling joint value propositions that articulate what Skan AI plus a specific partner delivers that neither could alone
Build Enablement & Content
- Build partner messaging frameworks and high-quality enablement materials — pitch decks, solution briefs, case studies, demo scripts — that help partner teams position and sell Skan AI effectively
- Coordinate co-branded content, joint announcements, and executive quotes for shared moments (funding news, product launches, joint wins)
- Build scalable program frameworks that can be replicated across new technology, consulting, and GSI partners as the ecosystem grows
- Package turnkey campaign-in-a-kit programs (messaging, creative, sequences, and landing pages) that partners can run with minimal lift
- Stand up and maintain a partner enablement portal as the single hub for enablement content, campaign kits, and co-branded assets
Track & Report
- Track, measure, and report on partner marketing performance — partner-sourced pipeline, influenced revenue, and campaign ROI — directly to executive leadership
- Gather partner feedback continuously and feed it back into product marketing and messaging to sharpen the joint narrative
- Represent Skan AI at partner events, executive briefings, and industry conferences, and secure partner sponsorships and co-investment to fund and amplify those events
Qualifications
- 8+ years of marketing experience, with demonstrated senior-level ownership of partner or alliance marketing strategy, not just program execution
- Experience marketing alongside major technology infrastructure partners (e.g., NVIDIA, Microsoft, AWS), consulting firms, and global systems integrators (e.g., Wipro, Accenture, Capgemini)
- Strong understanding of enterprise buyer journeys, with the ability to build programs that resonate with C-level executives
- Proven ability to manage complex, cross-functional initiatives across multiple external stakeholders
- Track record building a partner marketing function from zero, including setting the strategy, not just running an inherited playbook
- A strong negotiator across co-marketing plans, MDF allocation, event sponsorships, and joint commitments
- Works effectively across internal teams including sales, marketing, CS, and product management, and builds trust with client and partner executives
- Hands-on experience creating partner marketing content and sales enablement assets: pitch decks, solution briefs, case studies, and campaign kits
- Experience standing up and running a partner enablement portal or PRM
Nice to Have
- Experience in banking, insurance, or other regulated industries
- Existing relationships within the NVIDIA or Wipro ecosystems specifically
- Familiarity with agentic AI or enterprise automation markets
- Experience with co-selling or joint go-to-market motions alongside a GSI or consulting partner
Company
Skanai
KA, India
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