Sr. Product Marketing Manager, AI
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What you'll do
- Develop and refine positioning and messaging for Sigma's AI features, working closely with the Director of Product Marketing, AI and the Product team.
- Create sales enablement content — one-pagers, battlecards, demo guides, and objection handlers — that help the field confidently sell Sigma's AI capabilities.
- Support product launches for AI features: coordinate across product, design, marketing, and sales to bring new capabilities to market clearly and effectively.
- Research competitors' AI positioning and identify opportunities to sharpen Sigma's differentiation.
- Write and contribute to thought leadership content, blog posts, and customer-facing collateral that educate the market on Sigma's AI vision.
- Gather and synthesize customer and prospect insights — from win/loss data, customer interviews, and sales calls — to continuously improve messaging.
- Partner with demand generation and content teams to ensure AI messaging is consistently represented across campaigns, website, and events.
What they're looking for
- 3+ years of product marketing experience in B2B enterprise software and/or cloud data platforms.
- The ability to learn quickly and deeply — you can get up to speed on a new technology, a new market, or a new buyer persona fast, and immediately start producing useful work.
- Exceptional written communication skills — you write clearly, concisely, and compellingly, and you know the difference.
- Strong instincts for what makes a message resonate with technical buyers, business buyers, and everyone in between.
- Some experience working with AI products or AI-powered features — enough to speak the language and understand the landscape.
- Experience partnering with sales to develop enablement materials and understand what helps reps win deals.
- Comfort with ambiguity and the ability to prioritize effectively in a fast-moving environment.
Nice to have
- Familiarity with the cloud data platform or analytics ecosystem is a plus.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
About the role
The world is moving fast — and AI is moving faster. As a Product Marketing Manager focused on AI at Sigma, you'll be at the tip of the spear, helping define how we tell the story of one of the most exciting areas of the product. This role is as much about clarity as it is about creativity: you'll take complex, fast-evolving AI capabilities and distill them into the market messages, sales narratives, and customer stories that make people say "I get it — and I want it."
We're looking for someone with genuine intellectual curiosity about AI, a bias for action, and exceptional instincts for what makes a message land. If you can absorb a lot of information quickly, find the signal in the noise, and write messaging that moves people — this role is for you.
What you'll do
- Develop and refine positioning and messaging for Sigma's AI features, working closely with the Director of Product Marketing, AI and the Product team.
- Create sales enablement content — one-pagers, battlecards, demo guides, and objection handlers — that help the field confidently sell Sigma's AI capabilities.
- Support product launches for AI features: coordinate across product, design, marketing, and sales to bring new capabilities to market clearly and effectively.
- Research competitors' AI positioning and identify opportunities to sharpen Sigma's differentiation.
- Write and contribute to thought leadership content, blog posts, and customer-facing collateral that educate the market on Sigma's AI vision.
- Gather and synthesize customer and prospect insights — from win/loss data, customer interviews, and sales calls — to continuously improve messaging.
- Partner with demand generation and content teams to ensure AI messaging is consistently represented across campaigns, website, and events.
What we're looking for
- 3+ years of product marketing experience in B2B enterprise software and/or cloud data platforms.
- The ability to learn quickly and deeply — you can get up to speed on a new technology, a new market, or a new buyer persona fast, and immediately start producing useful work.
- Exceptional written communication skills — you write clearly, concisely, and compellingly, and you know the difference.
- Strong instincts for what makes a message resonate with technical buyers, business buyers, and everyone in between.
- Some experience working with AI products or AI-powered features — enough to speak the language and understand the landscape.
- Experience partnering with sales to develop enablement materials and understand what helps reps win deals.
- Comfort with ambiguity and the ability to prioritize effectively in a fast-moving environment.
- Familiarity with the cloud data platform or analytics ecosystem is a plus.
About us:
Sigma is the AI Apps and agentic analytics platform built on the cloud data warehouse. Business and technical teams use Sigma to explore live data, build intelligent applications, and automate critical workflows all without moving data or breaking governance. Sigma supports a spreadsheet interface, SQL, Python, and native AI in a single governed workspace, giving every team the speed to act and IT the control to scale. Sigma is trusted by more than 2,000 customers, including AMD, Duolingo, Colgate-Palmolive, and JPMorgan Chase.
Sigma announced its $80M in Series E financing in May 2026. The round was led by Princeville Capital, with new strategic investors Databricks Ventures, ServiceNow Ventures, and Workday Ventures participating alongside returning investors Altimeter Capital, Avenir Growth Capital, D1 Capital Partners, K5 Global, NewView Capital, Spark Capital, Sutter Hill Ventures, and XN. This milestone follows Sigma reaching $200M in annual recurring revenue in April 2026, with more than 100% year-over-year growth and 1.1 million new active users added in the latest fiscal year.
Come join us!
Benefits For Our Full-Time Employees:
- Equity
- Generous health benefits
- Flexible time off policy. Take the time off you need!
- Paid bonding time for all new parents
- Traditional and Roth 401k
- Commuter and FSA benefits
- Lunch Program
- Dog friendly office
Sigma is an equal opportunity employer. We are committed to building a smart and strong team regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, veteran, or any other protected status. We look forward to learning how your experience can enable all of us to grow.
Note: We have an in-office work environment in all our offices in SF, NYC, London and Sydney. All roles have a 25% travel expectation unless explicitly stated otherwise.
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Sigma’s use of AI
This hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment. Our AI tools are designed to complement, not replace, human decision-making.
Company
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