Sr Retention Marketing Specialist
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What you'll do
- Own the strategy and optimization of triggered email campaigns for QVC and HSN
- Manage campaign performance across customer journeys, using data and testing to improve engagement, conversion, and revenue
- Analyze results in Adobe Analytics, Tableau, Bluecore, and retention marketing reports to identify trends, gaps, and growth opportunities
- Partner with the Test & Learn team to develop A/B and multivariate tests across audience, timing, messaging, and creative
- Collaborate with internal and external partners to review campaign performance and act quickly when KPIs are not meeting expectations
- Improve the customer experience by delivering and relevant lifecycle communications
- Translate insights into clear recommendations that support year-over-year growth in triggered email revenue
What they're looking for
- 2+ years of experience in email marketing, lifecycle marketing, CRM marketing, retention marketing, or ecommerce marketing
- Experience building triggered or automated email campaigns
- Experience using analytics and marketing tools such as Bluecore, Adobe Analytics, Tableau, or similar platforms
- Experience using data to identify opportunities and optimize campaign performance
- Experience with A/B testing and campaign optimization
- Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Your Opportunity, Your Team
The Sr Retention Marketing Specialist supports QVC and HSN, and owns the strategy, optimization, and execution of triggered email campaigns that drive retention and revenue.
You will be the dedicated owner of a triggered email program across two iconic retail brands. You will shape how customers experience key moments in their journey, from behavior-based and transactional communications to personalized lifecycle messaging. Your work will directly influence a program expected to deliver more than 25% of total email revenue while helping improve the customer experience through smarter targeting, stronger creative, and continuous testing.
Where You'll Work
This role is hybrid and will require you to be onsite in West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, NJ, DE. Relocation assistance is not available for this role.
What You'll Do
Own the strategy and optimization of triggered email campaigns for QVC and HSN
Manage campaign performance across customer journeys, using data and testing to improve engagement, conversion, and revenue
Analyze results in Adobe Analytics, Tableau, Bluecore, and retention marketing reports to identify trends, gaps, and growth opportunities
Partner with the Test & Learn team to develop A/B and multivariate tests across audience, timing, messaging, and creative
Collaborate with internal and external partners to review campaign performance and act quickly when KPIs are not meeting expectations
Improve the customer experience by delivering and relevant lifecycle communications
Translate insights into clear recommendations that support year-over-year growth in triggered email revenue
What You'll Bring
2+ years of experience in email marketing, lifecycle marketing, CRM marketing, retention marketing, or ecommerce marketing
Experience building triggered or automated email campaigns
Experience using analytics and marketing tools such as Bluecore, Adobe Analytics, Tableau, or similar platforms
Experience using data to identify opportunities and optimize campaign performance
Experience with A/B testing and campaign optimization
Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience
#LI-AZ1
Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.
QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance.
If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.
Company
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