Sr Staff Marketing Specialist

Job Description

Role Overview

The Sr. Staff Marketing Specialist the key driver of regional solution strategy, definition, and enablement for the Southeast Asia (SEA) and Australia & New Zealand (ANZ) regions. This role connects global solution strategies with regional market needs, ensuring differentiated, commercially compelling solutions that accelerate growth and maximize adoption of Renesas products across target industries. 

The role requires strong cross‑functional leadership, market insight, and hands‑on execution across solution definition, Go‑to‑Market (GTM), competitive positioning, and performance measurement. 

Key Responsibilities 

Regional Solution Strategy & Portfolio Development 

• Own and drive regional solution strategy for SEA and ANZ, aligned with global solution direction. 

• Develop regionally differentiated solutions tailored to local market and customer requirements. 

• Identify high‑growth opportunities through TAM / SAM / SOM analysis and evaluate ROI for solution investments. 

Solution Definition & Proposal Leadership 

• Lead regional solution proposal creation, working closely with Technology Application Architects (TAA) to define:  

• Solution block diagrams and system architectures 

• Technical specifications and feature sets 

• Clear unique selling points (USPs) aligned with customer value 

• Work with Renesas Sales (SAL) teams and TAA to create and own Solution Requirement Documents (SRD). 

• Ensure solutions maximize usage and value of Renesas products through collaboration with multiple Product Groups (PG). 

Solution Development & Ecosystem Collaboration 

• Upon SRD approval, coordinate with System Solution Teams and/or external partners to execute solution development. 

• Ensure timely, high‑quality solution delivery aligned with both technical and commercial objectives. 

Go‑to‑Market Execution & Channel Enablement 

• Drive regional GTM execution in alignment with global Solution Marketing strategies. 

• Develop compelling solution messaging, value propositions, application examples, and positioning. 

• Partner closely with Channel Marketing to support:  

• Mass‑market GTM initiatives 

• Distributor readiness programs (webinars, trainings, MARCOM campaigns, roadshows/caravans and incentives) 

Competitive & Market Intelligence 

• Conduct competitive analysis for target Bills of Materials (BOMs) and competing system solutions. 

• Collect and synthesize customer feedback, competitor intelligence, and Product Group insights for continuous improvement of solution offerings. 

Performance Measurement & Continuous Improvement 

• Track and measure solution impact, funnel progression, and direct/indirect influence (DI) using CRM and reporting tools. 

• Use data‑driven insights to refine solution strategies, GTM execution, and portfolio focus. 

Key Stakeholders 

• Sales (SAL) Teams 

• Technology Application Architects (TAA) 

• Product Groups (PG) 

• System Solution Teams 

• Channel Marketing 

• External solution partners and distributors 

Qualifications

Required 

• Bachelor’s degree in Engineering, Business, or a related field. 

• 8+ years of experience in business development, marketing, solution marketing, or technical sales. 

• Strong understanding of Robotics, Industrial Automation, Building Automation, Energy, or broader embedded systems markets. 

• Proven ability to develop customer relationships and follow up leads in the field. 

• Demonstrated experience in solution positioning, GTM execution, and cross‑functional collaboration. 

• Strong strategic thinking, analytical, and communication skills. 

• Ability to operate effectively in a matrixed, cross‑functional, and multicultural environment. 

Preferred 

• Experience working with channel partners and distributors in SEA and/or ANZ. 

• Exposure to semiconductor, system‑level, or solution‑based product portfolios. 

Additional Information

Renesas is an embedded semiconductor solution provider driven by its Purpose, To Make Our Lives Easier. With a global team of over 21,000 engineers and problem solvers in more than 30 countries, we offer the opportunity to work on world‑leading technology for Automotive, Industrial, Infrastructure, and IoT, shaping a safer, healthier, greener, and smarter future.

At Renesas, TAGIE is our culture, grounded in being Transparent, Agile, Global, Innovative, and Entrepreneurial. It shapes how we work, grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.

We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.

Are you ready to join our team and shape the future with us?

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.